U.S. Quartz Watch Market Size, Share & Trends Analysis Report By Price Range (Economy, Premium), By End User (Men, Women), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025

The U.S. quartz watch market size was estimated at USD 2.14 billion in 2024 and is projected to reach USD 3.02 billion by 2033, growing at a CAGR of 3.9% from 2025 to 2033. The growth is driven by the consistent demand for affordable, reliable, and low-maintenance timepieces, which appeals to both traditional buyers and fashion-conscious consumers seeking stylish yet practical watches.

A key trend in the U.S. quartz watch industry is the sustained dominance of mid-tier fashion and sports quartz watches, particularly from brands like Citizen, Casio, and Timex, which remain popular due to their reliability, low maintenance requirements, and strong offline retail presence, even as luxury quartz models experience limited growth.

Accuracy and advanced features drive strong demand for quartz watches in the U.S. market. These timepieces lose only seconds per month compared to mechanical watches that drift by several seconds daily, which matters for Americans juggling tight schedules and travel plans. Quartz technology also packs in useful complications at reasonable prices. For example, Casio's G-Shock line offers world time and alarms for under USD 100, while Citizen's Eco-Drive models combine solar charging with perpetual calendars. This blend of precision and functionality appeals to consumers who seek reliable, versatile timepieces that require minimal maintenance.

Moreover, design flexibility and market segmentation fuel widespread adoption across consumer groups. Quartz movements are thin and adaptable, letting brands create everything from Timex's minimalist Weekender to Bulova's bold Precisionist chronographs. Fashion labels like Michael Kors and Fossil leverage quartz to deliver trendy designs at accessible price points, capturing younger buyers and style-conscious shoppers. Meanwhile, Seiko and Tissot utilize quartz in their mid-range collections for everyday reliability, while Grand Seiko's premium quartz models appeal to collectors seeking luxury accuracy. This variety ensures quartz watches match different budgets, tastes, and occasions throughout the American market.

U.S. Quartz Watch Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. quartz watch market report based on price range, end user, and distribution channel:

Price Range Outlook (Revenue, USD Million, 2021 - 2033)
Economy
Mid-range
Premium
Luxury
Ultra Luxury
End User Mode Outlook (Revenue, USD Million, 2021 - 2033)
Men
Women
Distribution Channel (Revenue, USD Million, 2021 - 2033)
Online
Offline

Product Code: GVR-4-68040-795-4

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Price Range Outlook
2.3. End User Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Landscape Outlook

Chapter 3. U.S. Quartz Watch Market Variables, Trends & Scope

3.1. Market Introduction
- 3.1.1. Quartz Watch Market Size & Growth Rate, 2021 - 2033 (USD Million)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. U.S. Quartz Watch Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Product Adoption Trends
4.5. Key Observations & Findings

Chapter 5. U.S. Quartz Watch Market: Price Range Estimates & Trend Analysis

5.1. U.S. Quartz Watch Market: Price Range Outlook
5.2. Price Range Movement Analysis & Market Share, 2024 & 2033
5.3. Market Estimates & Forecasts, by Price Range, 2021 - 2033 (USD Million)
- 5.3.1. Economy
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Mid-Range
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Premium
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Luxury
  - 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Ultra Luxury
  - 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Quartz Watch Market: End User Estimates & Trend Analysis

6.1. U.S. Quartz Watch Market, by End User: Key Takeaways
6.2. End User Movement Analysis & Market Share, 2024 & 2033
6.3. Market Estimates & Forecasts, by End User, 2021 - 2033 (USD Million)
- 6.3.1. Men
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Women
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Quartz Watch Market: Distribution Channel Estimates & Trend Analysis

7.1. U.S. Quartz Watch Market, by Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 7.3.1. Online
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Offline
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
- 8.4.1. Revenue
- 8.4.2. COGS
- 8.4.3. Gross Profit Margin (%)
- 8.4.4. EBIT/EBITDA
- 8.4.5. Regional Revenue Breakdown
- 8.4.6. Business Segment Revenue Breakdown (as per annual report)
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Tissot
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Seiko
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Citizen
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Casio
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Timex
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Fossil
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. TAG Heuer
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Bulova
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Invicta
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. The Swatch Group
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-795-4

List of Tables

Table 1. U.S. Quartz watch market - Key market driver analysis
Table 2. U.S. Quartz watch market - Key market restraint analysis
Table 3. U.S. Quartz watch market estimates & forecast, by price range (USD Million)
Table 4. U.S. Quartz watch market estimates & forecast, by end user (USD Million)
Table 5. U.S. Quartz watch market estimates & forecast, by distribution channel (USD Million)
Table 6. Recent developments & impact analysis by key market participants
Table 7. Company market share, 2024
Table 8. Company heat map analysis
Table 9. Companies undergoing key strategies

List of Figures

Figure 1. U.S. quartz watch market segmentation
Figure 2. Information procurement
Figure 3. Primary research pattern
Figure 4. Primary research approaches
Figure 5. Primary research process
Figure 6. Market snapshot
Figure 7. Price range snapshot
Figure 8. End user snapshot
Figure 9. Distribution channel snapshot
Figure 10. Country snapshot
Figure 11. Competitive landscape snapshot
Figure 12. U.S. quartz watch market size, 2021 to 2033 (USD Million)
Figure 13. U.S. quartz watch market: Penetration & growth prospect mapping
Figure 14. U.S. quartz watch market: Value chain analysis
Figure 15. U.S. quartz watch market: Profit margin analysis
Figure 16. U.S. quartz watch market: Market dynamics
Figure 17. U.S. quartz watch market: Porter's five forces analysis
Figure 18. U.S. quartz watch market, by price range: Key Takeaways
Figure 19. U.S. quartz watch market: Price range movement analysis, 2024 & 2033 (%)
Figure 20. Economy quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
Figure 21. Mid-range quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
Figure 22. Premium quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
Figure 23. Luxury quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
Figure 24. Ultra luxury quartz watches market estimates and forecast, 2021 - 2033 (USD Million)
Figure 25. U.S. quartz watch market, by end user: Key Takeaways
Figure 26. U.S. quartz watch market: End user mode movement analysis, 2024 & 2033 (%)
Figure 27. U.S. quartz watch for men market estimates and forecast, 2021 - 2033 (USD Million)
Figure 28. U.S. quartz watch for women market estimates and forecast, 2021 - 2033 (USD Million)
Figure 29. U.S. quartz watch market, by distribution channel: Key Takeaways
Figure 30. U.S. quartz watch market: Distribution Channel mode movement analysis, 2024 & 2033 (%)
Figure 31. Sale of quartz watches through online channel market estimates and forecast, 2021 - 2033 (USD Million)
Figure 32. Sale of quartz watches through offline channel market estimates and forecast, 2021 - 2033 (USD Million)
Figure 33. Key company categorization
Figure 34. Company market share analysis, 2024

U.S. Quartz Watch Market Size, Share & Trends Analysis Report By Price Range (Economy, Premium), By End User (Men, Women), By Distribution Channel (Online, Offline), And Segment Forecasts, 2025 - 2033

Description

Table of Contents

List of Tables

U.S. Quartz Watch Market Summary

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Quartz Watch Market Variables, Trends & Scope

Chapter 4. U.S. Quartz Watch Market: Consumer Behavior Analysis

Chapter 5. U.S. Quartz Watch Market: Price Range Estimates & Trend Analysis

Chapter 6. U.S. Quartz Watch Market: End User Estimates & Trend Analysis

Chapter 7. U.S. Quartz Watch Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures