PUBLISHER: Grand View Research | PRODUCT CODE: 1888933
PUBLISHER: Grand View Research | PRODUCT CODE: 1888933
The U.S. prebiotics market size was estimated at USD 1,464.4 million in 2024 and is expected to reach USD 4,881.1 million by 2033, growing at a CAGR of 14.4% from 2025 to 2033. Key market drivers include the rising consumer focus on gut health and overall wellness, which is pushing demand for products that support digestion and immunity across both supplements and functional foods.
This is reinforced by rapid innovation in functional food and beverage formulations, with prebiotics increasingly incorporated into sodas, juices, snacks, and dairy alternatives, making them more accessible and appealing to mainstream consumers. The category is scaling further due to major food and beverage players entering the space, bringing stronger distribution, marketing power, and credibility.
Functional food and beverage innovation is rapidly reshaping the market by moving the category far beyond traditional supplement formats. Brands are incorporating prebiotic fibers into everyday foods and drinks such as sodas, snack bars, bakery items, dairy alternatives, and even ready-to-drink coffees. This expansion aligns with consumer demand for gut health, immunity support, and general wellness, making prebiotics a convenient, lifestyle-friendly addition rather than a niche health product.
U.S. Prebiotics Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. prebiotics market report based on ingredients, source, form, functionality, and application: