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PUBLISHER: Grand View Research | PRODUCT CODE: 1888981
PUBLISHER: Grand View Research | PRODUCT CODE: 1888981
U.S. Baijiu Market Size, Share & Trends Analysis Report By Price Point (Economy, Mid-Premium, Super-Premium, Ultra-Premium), By Distribution Channel (On-Trade, Off-Trade), By Price Point - Distribution Channel, And Segment Forecasts, 2025 - 2033
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PAGES: 110 Pages
DELIVERY TIME: 2-10 business days
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U.S. Baijiu Market Summary
The U.S. baijiu market size was estimated at USD 657.0 million in 2024 and is expected to reach USD 1,205.0 million by 2033, growing at a CAGR of 6.9% from 2025 to 2033. Baijiu's growing presence in the U.S. is largely driven by rising consumer curiosity toward new and exotic spirits, as well as the efforts of Chinese brands to adapt the drink for Western palates.
American bartenders and mixologists are increasingly experimenting with baijiu in cocktails and tastings, introducing it to consumers as a unique craft ingredient rather than a niche foreign liquor. In the U.S., baijiu is being positioned as a premium and artisanal spirit, appealing to consumers seeking exclusivity and craftsmanship. Instead of competing on volume, brands are targeting niche segments that appreciate high-quality and culturally rich beverages. Limited-edition releases, elegant bottle designs, and storytelling around traditional fermentation techniques have helped baijiu gain traction among collectors and connoisseurs. For example, Kweichow Moutai, one of China's most prestigious baijiu brands, has introduced luxury editions in the U.S., often priced above premium whisky and cognac, reinforcing baijiu's high-end image.
The rising Asian diaspora populations and the broader U.S. fascination with Asian cuisine and culture are helping to normalize baijiu consumption. Younger consumers are more open to cross-cultural experiences, and the boom in Asian-inspired bars and restaurants across major cities like New York and Los Angeles has made baijiu a natural fit for fusion cocktails and tasting menus. This cultural openness is transforming baijiu from an unfamiliar Chinese liquor into a conversation-worthy spirit within American nightlife.
U.S. Baijiu Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. baijiu market report based on price point, distribution channel, and price point - distribution channel:
- Price Point Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Economy
- Mid-Premium
- Super-Premium
- Ultra-Premium
- Distribution Channel Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- On-trade
- Off-trade
- Price Point - Distribution Channel Outlook (Volume, Million 9-Liter Cases; Revenue, USD Million, 2021 - 2033)
- Economy
- On-trade
- Off-trade
- Mid-Premium
- On-trade
- Off-trade
- Super-Premium
- On-trade
- Off-trade
- Ultra-Premium
- On-trade
- Off-trade
Product Code: GVR-4-68040-805-6
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Price Point Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Price Point - Distribution Channel Outlook
Chapter 3. U.S. Baijiu Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing & Technology Trends
- 3.3.3. Pricing Analysis
- 3.3.4. Sales/ Retail Channel Analysis
- 3.3.5. Profit Margin Analysis
- 3.4. Regulatory Framework
- 3.5. Market Dynamics
- 3.5.1. Market Driver Analysis
- 3.5.2. Market Restraint Analysis
- 3.5.3. Industry Challenges
- 3.5.4. Industry Opportunities
- 3.6. Business Environment Analysis
- 3.6.1. Industry Analysis - Porter's
- 3.7. Market Entry Strategies
Chapter 4. U.S. Baijiu Market: Price Point Estimates & Trend Analysis
- 4.1. Price Point Movement Analysis & Market Share, 2024 & 2033
- 4.2. Economy
- 4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 4.3. Mid-Premium
- 4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 4.4. Super-Premium
- 4.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 4.5. Ultra-Premium
- 4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
Chapter 5. U.S. Baijiu Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 5.2. On-Trade
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 5.3. Off-Trade
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
Chapter 6. U.S. Baijiu Market: Price Point - Distribution Channel Estimates & Trend Analysis
- 6.1. Price Point - Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 6.2. Economy
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.2.2. On-trade
- 6.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.2.3. Off-trade
- 6.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.3. Mid-Premium
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.3.2. On-trade
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.3.3. Off-trade
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.4. Super-Premium
- 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.4.2. On-trade
- 6.4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.4.3. Off-trade
- 6.4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.5. Ultra-Premium
- 6.5.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.5.2. On-trade
- 6.5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
- 6.5.3. Off-trade
- 6.5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter Cases)
Chapter 7. Competitive Analysis
- 7.1. Recent developments & impact analysis, by key market participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Byejoe USA LLC
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Vinn Distillery LLC
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Taizi Baijiu
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Beijing Red Star Co., Ltd
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Kweichow Moutai Co., Ltd.
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. Wuliangye Yibin Co., Ltd.
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Luzhou Laojiao Co., Ltd.
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Jiannanchun Group Co., Ltd.
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Shui Jing Fang Co., Ltd.
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Ming River Baijiu
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Byejoe USA LLC
Product Code: GVR-4-68040-805-6
List of Tables
- 1. U.S. baijiu market - Key market driver analysis
- 2. U.S. baijiu market - Key market restraint analysis
- 3. U.S. baijiu market estimates and forecast by price point, 2021 - 2033 (USD Million; Million 9-liter cases)
- 4. U.S. baijiu market estimates and forecast by distribution channel, 2021 - 2033 (USD Million; Million 9-liter cases)
- 5. U.S. baijiu market estimates and forecast by price point - distribution channel, 2021 - 2033 (USD Million; Million 9-liter cases)
List of Figures
- 1. U.S. baijiu market snapshot
- 2. U.S. baijiu market segmentation & scope
- 3. U.S. baijiu market penetration & growth prospect mapping
- 4. U.S. Baijiu Market Value Chain Analysis
- 5. U.S. baijiu market dynamics
- 6. U.S. baijiu market Porter's Five Forces analysis
- 7. U.S. baijiu market: price point movement analysis, 2024 & 2033 (%)
- 8. Economic baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 9. Mid-premium baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 10. Super-premium baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 11. Ultra-premium baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 12. U.S. baijiu market: distribution channel movement analysis, 2024 & 2033 (%)
- 13. U.S. baijiu market estimates and forecast, through on-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 14. U.S. baijiu market estimates and forecast, through off-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 15. U.S. baijiu market: price point - distribution channel movement analysis, 2024 & 2033 (%)
- 16. Economic baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 17. Economic baijiu market estimates and forecast, through on-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 18. Economic baijiu market estimates and forecast, through off-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 19. Mid-premium baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 20. Mid-premium baijiu market estimates and forecast, through on-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 21. Mid-premium baijiu market estimates and forecast, through off-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 22. Super-premium baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 23. Super-premium baijiu market estimates and forecast, through on-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 24. Super-premium baijiu market estimates and forecast, through off-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 25. Ultra-premium baijiu market estimates and forecast, 2021 - 2033 (USD Million; Million 9-liter cases)
- 26. Ultra-premium baijiu market estimates and forecast, through on-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 27. Ultra-premium baijiu market estimates and forecast, through off-trade, 2021 - 2033 (USD Million; Million 9-liter cases)
- 28. Key company categorization
- 29. Company market share analysis, 2024
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