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PUBLISHER: Grand View Research | PRODUCT CODE: 1889029
PUBLISHER: Grand View Research | PRODUCT CODE: 1889029
Scented Candles Market Size, Share & Trends Analysis Report By Product (Container-based, Pillars), By Wax Type, By Category (Mass, Premium), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2033
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Scented Candles Market Summary
The global scented candles market size was estimated at USD 2.24 billion in 2024 and is expected to reach USD 3.47 billion by 2033, growing at a CAGR of 5.2% from 2025 to 2033. The industry has undergone a remarkable transformation, as consumers increasingly view fragrance not merely as a decorative element, but as a tool for emotional well-being and self-expression.
The category has evolved from being a seasonal or gifting accessory into a staple of everyday self-care routines. The growing emphasis on mindfulness, relaxation, and creating ambient living spaces has propelled candles into the broader wellness and lifestyle narrative. Consumers today purchase scented candles as part of their holistic approach to stress relief, mood enhancement, and sensory indulgence, turning the act of lighting a candle into a personal ritual of calm and restoration.
One of the core drivers shaping this market is the convergence of wellness culture, interior aesthetics, and experience-driven consumption. Scented candles occupy a unique intersection of home decor and self-care, offering both visual appeal and olfactory pleasure. The trend towards cocooning and spending more time at home has further intensified demand, as individuals seek to curate environments that reflect comfort, personality, and serenity. Digital platforms and social media have amplified this shift, with influencers and home-lifestyle creators transforming candles into symbols of modern luxury and emotional self-investment.
According to the Gifts and Decorative Accessories (GDA), several factors influence consumer purchasing decisions in the candle market, with scent, color, cost, and shape ranking among the most significant. However, fragrance stands out as the single most decisive attribute, shaping how consumers perceive value and emotional connection. Research from the National Candle Association indicates that nearly three-quarters of candle buyers consider scent to be either extremely important or very important when selecting a candle. Floral, fruity, and citrus fragrances dominate the candle market due to their ability to influence mood and atmosphere through distinct sensory experiences.
Floral scents, such as rose, lavender, and jasmine, are celebrated for their soothing and elegant qualities, often used to evoke calmness and serenity after a busy day. Their timeless appeal lends a sense of refinement and tranquility, making them a preferred choice for unwinding or enhancing intimate spaces. In contrast, fruity and citrus fragrances such as lemon, orange, and grapefruit bring energy and brightness, refreshing the environment and uplifting the spirit. Their crisp, tangy notes create an invigorating and cheerful ambiance, ideal for social gatherings or spaces that benefit from a revitalizing touch.
Global Scented Candles Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the global scented candles market report by product, wax type, category, distribution channel, and region.
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Container-based
- Pillars
- Others
- Wax Type Outlook (Revenue, USD Million, 2021 - 2033)
- Paraffin Wax
- Soy Wax
- Blended
- Beeswax
- Palm Wax
- Category Outlook (Revenue, USD Million, 2021 - 2033)
- Mass
- Premium
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Hypermarkets & Supermarkets
- Convenience Stores & Gift Centers
- Online
- Others
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East and Africa (MEA)
- South Africa
Product Code: GVR-3-68038-864-0
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Wax Type Outlook
- 2.4. Category Outlook
- 2.5. Distribution Channel Outlook
- 2.6. Regional Outlook
Chapter 3. Scented Candles Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends
- 3.3.2. Manufacturing & Technology Trends
- 3.3.3. Pricing Analysis
- 3.3.4. Sales/ Retail Channel Analysis
- 3.3.5. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
- 3.6. Market Entry Strategies
Chapter 4. Scented Candles Market: Product Estimates & Trend Analysis
- 4.1. Product Movement Analysis & Market Share, 2024 & 2033
- 4.2. Container-based
- 4.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.3. Pillars
- 4.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.4. Others
- 4.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 5. Scented Candles Market: Wax Type Estimates & Trend Analysis
- 5.1. Wax Type Movement Analysis & Market Share, 2024 & 2033
- 5.2. Paraffin Wax
- 5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3. Soy Wax
- 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.4. Blended
- 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.5. Beeswax
- 5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.6. Palm Wax
- 5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Scented Candles Market: Category Estimates & Trend Analysis
- 6.1. Category Movement Analysis & Market Share, 2024 & 2033
- 6.2. Mass
- 6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3. Premium
- 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Scented Candles Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
- 7.2. Hypermarkets & Supermarkets
- 7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3. Convenience Stores & Gift Centers
- 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.4. Online
- 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.5. Others
- 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Scented Candles Market: Regional Estimates & Trend Analysis
- 8.1. Regional Movement Analysis & Market Share, 2024 & 2033
- 8.2. North America
- 8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.2.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.2.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.2.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.2.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.2.6. U.S.
- 8.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.2.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.2.6.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.2.6.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.2.6.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.2.7. Canada
- 8.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.2.7.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.2.7.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.2.7.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.2.7.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.2.8. Mexico
- 8.2.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.2.8.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.2.8.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.2.8.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.2.8.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.3. Europe
- 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.3.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.3.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.3.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.3.6. Germany
- 8.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.3.6.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.3.6.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.3.6.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.3.7. UK
- 8.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.7.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.3.7.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.3.7.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.3.7.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.3.8. France
- 8.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.8.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.3.8.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.3.8.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.3.8.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.3.9. Italy
- 8.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.9.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.3.9.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.3.9.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.3.9.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.3.10. Spain
- 8.3.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.3.10.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.3.10.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.3.10.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.3.10.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.4.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.4.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.4.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.4.6. China
- 8.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.4.6.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.4.6.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.4.6.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.4.7. Japan
- 8.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4.7.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.4.7.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.4.7.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.4.7.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.4.8. India
- 8.4.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4.8.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.4.8.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.4.8.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.4.8.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.4.9. Australia & New Zealand
- 8.4.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4.9.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.4.9.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.4.9.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.4.9.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.4.10. South Korea
- 8.4.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.4.10.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.4.10.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.4.10.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.4.10.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.5. Central & South America
- 8.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.5.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.5.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.5.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.5.6. Brazil
- 8.5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.5.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.5.6.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.5.6.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.5.6.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.6. Middle East and Africa
- 8.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.6.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.6.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.6.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
- 8.6.6. South Africa
- 8.6.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 8.6.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
- 8.6.6.3. Market estimates and forecast, by wax type, 2021 - 2033 (USD Million)
- 8.6.6.4. Market estimates and forecast, by category, 2021 - 2033 (USD Million)
- 8.6.6.5. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
Chapter 9. Competitive Analysis
- 9.1. Recent developments & impact analysis, by key market participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Portfolios
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. Village Candle
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Portmeirion Group PLC
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. Newell Brands Inc.
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. VOLUSPA
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. The White Company
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Thymes LLC
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Diptyque Paris
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Lalique Group SA
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. DW Home
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. NEST New York
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives
- 9.9.1. Village Candle
Product Code: GVR-3-68038-864-0
List of Tables
- 1. Scented candles market - Key market driver analysis
- 2. Scented candles market - Key market restraint analysis
- 3. Scented candles market estimates and forecast by product, 2021 - 2033 (USD Million)
- 4. Scented candles market revenue estimates and forecast by wax type, 2021 - 2033 (USD Million)
- 5. Scented candles market revenue estimates and forecast by category, 2021 - 2033 (USD Million)
- 6. Scented candles market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
- 7. Scented candles market revenue estimates and forecast by region, 2021 - 2033 (USD Million)
List of Figures
- 1. Scented candles market snapshot
- 2. Scented candles market segmentation & scope
- 3. Scented candles market penetration & growth prospect mapping
- 4. Scented candles market value chain analysis
- 5. Scented candles market dynamics
- 6. Scented candles market Porter's Five Forces analysis
- 7. Scented candles market: product movement analysis, 2024 & 2033 (%)
- 8. Container-based scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 9. Pillar scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 10. Others scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 11. Scented candles market: wax type movement analysis, 2024 & 2033 (%)
- 12. Paraffin wax scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 13. Soy wax scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 14. Blended scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 15. Beeswax scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 16. Palm Wax scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 17. Scented candles market: category movement analysis, 2024 & 2033 (%)
- 18. Mass scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 19. Premium scented candles market estimates and forecast, 2021 - 2033 (USD Million)
- 20. Scented candles market: distribution channel movement analysis, 2024 & 2033 (%)
- 21. Scented candles market estimates and forecast, through hypermarkets & supermarkets, 2021 - 2033 (USD Million)
- 22. Scented candles market estimates and forecast, through convenience stores & gift centers, 2021 - 2033 (USD Million)
- 23. Scented candles market estimates and forecast, though online, 2021 - 2033 (USD Million)
- 24. Scented candles market estimates and forecast, though others, 2021 - 2033 (USD Million)
- 25. Scented candles market: regional movement analysis, 2024 & 2033 (%)
- 26. North America scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 27. U.S. scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 28. Canada scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 29. Mexico scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 30. Europe scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 31. UK scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 32. Germany scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 33. France scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 34. Italy scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 35. Spain scented candles market estimates & forecast, 2021 - 2033 (USD Million)
- 36. Asia Pacific scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 37. China scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 38. Japan scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 39. India scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 40. Australia & New Zealand scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 41. South Korea scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 42. Central & South America scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 43. Brazil scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 44. Middle East & Africa scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 45. South Africa scented candles market estimates & forecasts, 2021 - 2033 (USD Million)
- 46. Key company categorization
- 47. Company market share analysis, 2024
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