PUBLISHER: Grand View Research | PRODUCT CODE: 1889048
PUBLISHER: Grand View Research | PRODUCT CODE: 1889048
The China milk protein market size was estimated at USD 1.11 billion in 2024 and is projected to reach USD 2.02 billion by 2033, growing at a CAGR of 6.9% from 2025 to 2033. The market is primarily driven by rising health awareness and increasing demand for functional food, personalized nutrition, and product innovation.
The demand for milk protein is expected to grow in the country as the aging population seeks protein-rich nutrition to slow muscle loss, support healthy aging, and maintain vitality. The growth of the milk protein industry in China is expected to be driven by rising urbanization and demand for convenience food, with an increasing number of people living fast-paced lifestyles. This is leading to evolving food preferences, such as on-the-go nutritional products, that align with busy lifestyles. Milk protein infused snacks, Ready-to-Drink (RTD) beverages, and meal replacement options fit well with this demand, providing satiety and energy in compact formats.
In addition, the rise of fitness culture in urban China has enhanced the popularity of sports nutrition. Protein powders, shakes, and high-protein yogurts are in high demand, particularly among the middle class and younger individuals. According to a study published by BMC Public Health in June 2025, between September and November 2024, a large-scale survey of over 176,000 college students (aged 19-22) in Shandong Province found a 92.0% physical fitness qualified rate, with female and urban students slightly outperforming males and rural students, respectively.
The study confirmed that frequent and intense exercise, sufficient sleep, and regular breakfast significantly improved fitness outcomes. At the same time, excessive screen time, smoking, alcohol use, and fast food intake were linked to poor performance. Parental encouragement and involvement in physical activity also played a positive role in fitness levels of students. This directly supports the growing market demand for sports and functional nutrition products, including milk protein-based shakes, powders, and fortified snacks, which fitness-oriented students and young professionals in China increasingly favor.
China Milk Protein Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the China milk protein market report based on product, form, and application: