Rice Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region, and Segment Forecasts, 2026

The global rice market size was estimated at USD 310.53 billion in 2025 and is projected to reach USD 391.82 billion by 2033, growing at a CAGR of 3.0% from 2026 to 2033. Rice is a staple food for more than half of the world's population and contributes close to one-fifth of total caloric intake worldwide.

According to data from the FAO and national agriculture agencies, global rice consumption crossed 510 million metric tons in 2024, driven primarily by population growth in Asia and Africa, rising urbanisation, and the affordability of rice compared with other staple grains. Governments across developing economies continue to prioritise rice production and procurement as part of food security programs, which further supports sustained market expansion.

While rice remains a basic staple, consumers are increasingly demanding higher-quality, healthier, and more differentiated rice products. There is growing interest in brown rice, parboiled rice, organic rice, and low-glycaemic-index varieties, particularly among urban consumers who associate these products with better digestion, weight management, and diabetes control. Recent surveys state that rice's gluten-free nature and versatility have strengthened its position among health-conscious consumers and those with dietary restrictions. At the same time, busy lifestyles are boosting demand for easy-to-cook, pre-washed, and ready-to-heat rice formats.

In Mexico, rice remains an important staple in the national diet, though its consumption patterns and market dynamics differ from those in high-rice consumption countries in Asia. Rice is considered a basic cereal in Mexican diets and figures in many traditional meals such as arroz a la tumbada, morisqueta, and arroz rojo where it complements beans, stews, and other proteins in everyday family cooking.

Cultural diversity plays a major role in sustaining and expanding rice consumption across regions. In South Asia, rice is deeply embedded in everyday meals as well as religious and ceremonial occasions, with varieties such as basmati and sona masuri dominating household consumption. In East Asia, short-grain and medium-grain rice are integral to traditional meals and food rituals, particularly in countries such as Japan and South Korea. Southeast Asian cuisines rely heavily on jasmine and sticky rice, while in the Middle East and parts of Africa, rice is central to communal dishes and festive meals. Beyond traditional consumption, the globalization of food culture has increased exposure to international rice-based cuisines such as sushi, risotto, paella, biryani, rice bowls, and fried rice, encouraging consumers to experiment with new cooking styles and rice varieties.

In addition, consumers are showing rising interest in aromatic rice varieties such as basmati and jasmine due to their fragrance and texture, while flavored and seasoned rice products are gaining traction in urban retail channels. India and China remain the world's largest rice-consuming countries in 2024, largely due to their population size and cultural dependence on rice as a daily staple. Data from the FAO, USDA, and national agriculture ministries indicate that India and China together account for more than half of global rice consumption, with India consuming well over 100 million metric tons annually. Countries such as Bangladesh, Indonesia, and Vietnam also rank among the top consumers, reflecting both high population reliance on rice and limited substitution with other staples. On a per-capita basis, Southeast Asian countries such as Vietnam and Indonesia continue to record some of the highest rice consumption levels globally, according to government nutrition surveys and agricultural statistics.

Global Rice Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global rice market report on the basis of product, distribution channel, and region:

Product Outlook (Revenue, USD Million, 2021 - 2033)
Long-grain
Medium-grain
Short-grain
Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
Offline
Online
Regional Outlook (Revenue, Revenue, USD Million, 2021 - 2033)
North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- South Korea
Central & South America
- Brazil
Middle East & Africa (MEA)
- South Africa

Product Code: GVR-4-68039-934-1

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook

Chapter 3. Rice Market Variables, Trends & Scope

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Sales/Retail Channel Analysis
- 3.3.2. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
3.5. Business Environment Analysis
- 3.5.1. Industry Analysis - Porter's
  - 3.5.1.1. Supplier Power
  - 3.5.1.2. Buyer Power
  - 3.5.1.3. Substitution Threat
  - 3.5.1.4. Threat from New Entrant
  - 3.5.1.5. Competitive Rivalry
3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Observations & Recommendations

Chapter 5. Rice Market: Product Estimates & Trend Analysis

5.1. Rice Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts, by Product, 2021 - 2033 (USD Million)
- 5.3.1. Long-grain
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Medium-grain
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Short-grain
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Rice Market: Distribution Channel Estimates & Trend Analysis

6.1. Rice Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Rice Market: Regional Estimates & Trend Analysis

7.1. Rice Market: Regional Outlook
7.2. Regional Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts, by Region & Country, 2021 - 2033 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.2. The U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.2.2. The UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.3.5. South Korea
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.3.6. Australia & New Zealand
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.4. Central & South America
  - 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company/Brand Market Share Analysis, 2025 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Kohinoor Foods Ltd.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Benchmarking
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Adani Wilmar Limited
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Benchmarking
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. LT Foods
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Benchmarking
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. KRBL Limited
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Benchmarking
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Aeroplane Rice Ltd.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Benchmarking
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Sridhar Agro Product P Ltd
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Benchmarking
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Gautam General Trading LLC
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Benchmarking
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Sri Sainath Industry Pvt. Ltd
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Benchmarking
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Shriram Food Industry Pvt. Ltd.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Benchmarking
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Aashirvad International
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Benchmarking
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68039-934-1

List of Tables

1. Rice Market - Key market driver analysis
2. Rice Market - Key market restraint analysis
3. Global rice market estimates and forecast, by product, 2021 - 2033 (USD Million)
4. Global rice market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
5. Global rice market estimates and forecast, by region, 2021 - 2033 (USD Million)
6. North America rice market estimates and forecast, 2021 - 2033 (USD Million)
7. North America rice market revenue, by product, 2021 - 2033 (USD Million)
8. North America rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
9. U.S. macro-economic outlay
10. U.S. rice market estimates and forecast, 2021 - 2033 (USD Million)
11. U.S. rice market revenue, by product, 2021 - 2033 (USD Million)
12. U.S. rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
13. Canada macro-economic outlay
14. Canada rice market estimates and forecast, 2021 - 2033 (USD Million)
15. Canada rice market revenue, by product, 2021 - 2033 (USD Million)
16. Canada rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
17. Mexico macro-economic outlay
18. Mexico rice market estimates and forecast, 2021 - 2033 (USD Million)
19. Mexico rice market revenue, by product, 2021 - 2033 (USD Million)
20. Mexico rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
21. Europe rice market estimates and forecast, 2021 - 2033 (USD Million)
22. Europe rice market revenue, by product, 2021 - 2033 (USD Million)
23. Europe rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
24. Germany macro-economic outlay
25. Germany rice market estimates and forecast, 2021 - 2033 (USD Million)
26. Germany rice market revenue, by product, 2021 - 2033 (USD Million)
27. Germany rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
28. UK macro-economic outlay
29. UK rice market estimates and forecast, 2021 - 2033 (USD Million)
30. UK rice market revenue, by product, 2021 - 2033 (USD Million)
31. UK rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
32. France macro-economic outlay
33. France rice market estimates and forecast, 2021 - 2033 (USD Million)
34. France rice market revenue, by product, 2021 - 2033 (USD Million)
35. France rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
36. Italy macro-economic outlay
37. Italy rice market estimates and forecast, 2021 - 2033 (USD Million)
38. Italy rice market revenue, by product, 2021 - 2033 (USD Million)
39. Italy rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
40. Spain macro-economic outlay
41. Spain rice market estimates and forecast, 2021 - 2033 (USD Million)
42. Spain rice market revenue, by product, 2021 - 2033 (USD Million)
43. Spain rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
44. Asia Pacific rice market estimates and forecast, 2021 - 2033 (USD Million)
45. Asia Pacific rice market revenue, by product, 2021 - 2033 (USD Million)
46. Asia Pacific rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
47. China macro-economic outlay
48. China rice market estimates and forecast, 2021 - 2033 (USD Million)
49. China rice market revenue, by product, 2021 - 2033 (USD Million)
50. China rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
51. India macro-economic outlay
52. India rice market estimates and forecast, 2021 - 2033 (USD Million)
53. India rice market revenue, by product, 2021 - 2033 (USD Million)
54. India rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
55. Japan macro-economic outlay
56. Japan rice market estimates and forecast, 2021 - 2033 (USD Million)
57. Japan rice market revenue, by product, 2021 - 2033 (USD Million)
58. Japan rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
59. South Korea macro-economic outlay
60. South Korea rice market estimates and forecast, 2021 - 2033 (USD Million)
61. South Korea rice market revenue, by product, 2021 - 2033 (USD Million)
62. South Korea rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
63. Australia & New Zealand macro-economic outlay
64. Australia & New Zealand rice market estimates and forecast, 2021 - 2033 (USD Million)
65. Australia & New Zealand rice market revenue, by product, 2021 - 2033 (USD Million)
66. Australia & New Zealand rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
67. Central & South America rice market estimates and forecast, 2021 - 2033 (USD Million)
68. Central & South America rice market revenue, by product, 2021 - 2033 (USD Million)
69. Central & South America rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
70. Brazil macro-economic outlay
71. Brazil rice market estimates and forecast, 2021 - 2033 (USD Million)
72. Brazil rice market revenue, by product, 2021 - 2033 (USD Million)
73. Brazil rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
74. Middle East & Africa rice market estimates and forecast, 2021 - 2033 (USD Million)
75. Middle East & Africa rice market revenue, by product, 2021 - 2033 (USD Million)
76. Middle East & Africa rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
77. South Africa macro-economic outlay
78. South Africa rice market estimates and forecast, 2021 - 2033 (USD Million)
79. South Africa rice market revenue, by product, 2021 - 2033 (USD Million)
80. South Africa rice market revenue, by distribution channel, 2021 - 2033 (USD Million)
81. Recent developments & impact analysis by key market participants
82. Company market share, 2025
83. Company heat map analysis
84. Companies undergoing key strategies

List of Figures

1. Rice market snapshot
2. Rice market segmentation & scope
3. Rice market penetration & growth prospect mapping
4. Rice market value chain analysis
5. Rice market dynamics
6. Rice market Porter's Five Forces analysis
7. Rice market, by product: Key Takeaways
8. Rice market: Product movement analysis, 2025 & 2033 (%)
9. Long-grain rice market estimates and forecast, 2021 - 2033 (USD Million)
10. Medium-grain rice market estimates and forecast, 2021 - 2033 (USD Million)
11. Short-grain rice market estimates and forecast, 2021 - 2033 (USD Million)
12. Rice market, by distribution channel: Key Takeaways
13. Rice market: distribution channel movement analysis, 2025 & 2033 (%)
14. Rice market estimates and forecast, through online, 2021 - 2033 (USD Million)
15. Rice market estimates and forecast, through offline, 2021 - 2033 (USD Million)
16. Rice market: Regional movement analysis, 2025 & 2033 (%)
17. North America rice market estimates and forecast, 2021 - 2033 (USD Million)
18. U.S. rice market estimates and forecast, 2021 - 2033 (USD Million)
19. Canada rice market estimates and forecast, 2021 - 2033 (USD Million)
20. Mexico rice market estimates and forecast, 2021 - 2033 (USD Million)
21. Europe rice market estimates and forecast, 2021 - 2033 (USD Million)
22. Germany rice market estimates and forecast, 2021 - 2033 (USD Million)
23. UK rice market estimates and forecast, 2021 - 2033 (USD Million)
24. France rice market estimates and forecast, 2021 - 2033 (USD Million)
25. Italy rice market estimates and forecast, 2021 - 2033 (USD Million)
26. Spain rice market estimates and forecast, 2021 - 2033 (USD Million)
27. Asia Pacific rice market estimates and forecast, 2021 - 2033 (USD Million)
28. China rice market estimates and forecast, 2021 - 2033 (USD Million)
29. India rice market estimates and forecast, 2021 - 2033 (USD Million)
30. Japan rice market estimates and forecast, 2021 - 2033 (USD Million)
31. Australia & New Zealand rice market estimates and forecast, 2021 - 2033 (USD Million)
32. South Korea rice market estimates and forecast, 2021 - 2033 (USD Million)
33. Central & South America rice market estimates and forecast, 2021 - 2033 (USD Million)
34. Brazil rice market estimates and forecast, 2021 - 2033 (USD Million)
35. Middle East & Africa rice market estimates and forecast, 2021 - 2033 (USD Million)
36. South Africa rice market estimates and forecast, 2021 - 2033 (USD Million)
37. Key company categorization
38. Company market share analysis, 2025
39. Strategic framework of the rice market

Rice Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region, and Segment Forecasts, 2026 - 2033

Description

Table of Contents

List of Tables

Rice Market Summary

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Rice Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Rice Market: Product Estimates & Trend Analysis

Chapter 6. Rice Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Rice Market: Regional Estimates & Trend Analysis

Chapter 8. Competitive Analysis

List of Tables

List of Figures