PUBLISHER: Grand View Research | PRODUCT CODE: 1941854
PUBLISHER: Grand View Research | PRODUCT CODE: 1941854
U.S. Digestive Health Supplements Market Size, Share & Trends Analysis Report By Product (Prebiotics, Probiotics), By Form (Capsules, Tablets), By Distribution Channel (Over-the-counter (OTC), Prescribed), And Segment Forecasts, 2026 - 2033
U.S. Digestive Health Supplements Market Summary
The U.S. digestive health supplements market size was estimated at USD 2,578.0 million in 2025 and is expected to reach USD 4,074.4 million by 2033, growing at a CAGR of 5.9% from 2026 to 2033. stive enzymes such as amylase, lipase, and protease are naturally produced in the body for better digestion of food.
However, a substantial number of people face issues in naturally producing these enzymes, which requires them to consume enzyme supplements to fulfill the body's requirements. They generally take over-the-counter supplements for digestion-related problems such as acid reflux, gut irritation, bloating, heartburn, and diarrhea. The U.S. digestive health supplements market a rising prevalence of digestive diseases in large populations and the increasing number of weight management programs are expected to propel market growth during the forecast period.
The rise of personalized nutrition is driving the U.S. digestive health supplement market. With a growing understanding that individuals have unique health needs and preferences, there is an increasing demand for digestive health supplements that cater to specific requirements. Personalized nutrition considers factors such as age, lifestyle, dietary habits, and health goals, tailoring supplement formulations to address individual variations in digestive health.
This trend aligns with the broader movement toward proactive health management, where consumers seek targeted solutions that resonate with their wellness journey. This shift toward personalization is reflected in the diversification of supplement offerings, with manufacturers incorporating a spectrum of ingredients like prebiotics, probiotics, and specific vitamins in formulations designed to meet distinct health objectives.
In addition, the demand for personalized nutrition in digestive health supplements is driven by an aging population seeking preventive health measures and a younger demographic prioritizing proactive well-being. For seniors, formulations may target age-specific digestive challenges, while younger consumers might seek supplements that align with their dietary preferences and lifestyle choices. This demographic-driven personalization reflects a nuanced understanding of diverse consumer needs, propelling the development of supplements that resonate with specific age groups and health goals.
U.S. Digestive Health Supplements Market Report Segmentation
This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. digestive health supplements market report based on product, form, distribution channel.
- Product Outlook (Revenue, USD Million, 2021 - 2033)
- Prebiotics
- Probiotics
- Enzymes
- Fulvic Acid
- Others
- Form Outlook (Revenue, USD Million, 2021 - 2033)
- Capsules
- Tablets
- Powders
- Liquids
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
- OTC
- Supermarkets/Hypermarkets/Food Stores
- Drug Stores & Pharmacies
- Convenience Stores
- Online
- Others
- Prescribed
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Product Outlook
- 2.3. Form Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Competitive Landscape Snapshot
Chapter 3. U.S. Digestive Health Supplements Market Variables and Trends
- 3.1. Market Introduction
- 3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. U.S. Digestive Health Supplements Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. Digestive Health Supplements Market: Product Estimates & Trend Analysis
- 5.1. U.S. Digestive Health Supplements Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2025 & 2033
- 5.3. Market Estimates & Forecasts by Product, 2021 - 2033 (USD Million)
- 5.3.1. Prebiotics
- 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Probiotics
- 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.3. Enzymes
- 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.4. Fulvic Acid
- 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.5. Others
- 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.1. Prebiotics
Chapter 6. U.S. Digestive Health Supplements Market: Form Estimates & Trend Analysis
- 6.1. U.S. Digestive Health Supplements Market, By Form: Key Takeaways
- 6.2. Form Movement Analysis & Market Share, 2025 & 2033
- 6.3. Market Estimates & Forecasts by Form, 2021 - 2033 (USD Million)
- 6.3.1. Capsules
- 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Tablets
- 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.3. Powders
- 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4. Liquids
- 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.5. Others
- 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.1. Capsules
Chapter 7. U.S. Digestive Health Supplements Market: Distribution Channel Estimates & Trend Analysis
- 7.1. U.S. Digestive Health Supplements Market, By Distribution Channel: Key Takeaways
- 7.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
- 7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 7.3.1. OTC
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.1.1. Supermarkets/Hypermarkets/Food Stores
- 7.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.1.2. Drug Stores & Pharmacies
- 7.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.1.3. Convenience Stores
- 7.3.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.1.4. Online
- 7.3.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.1.5. Others
- 7.3.1.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1.1.1. Supermarkets/Hypermarkets/Food Stores
- 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.2. Prescribed
- 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.3.1. OTC
Chapter 8. U.S. Digestive Health Supplements Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2025 (%)
- 8.7. Company Heat Map Analysis, 2025
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. NOW Foods
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Amway Corporation
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Pharmavite LLC
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. The Nature's Bounty Co.
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Herbalife Nutrition Ltd.
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Abbott Laboratories
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. The Procter & Gamble Company
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Pfizer Inc.
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Garden of Life LLC
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Reckitt Benckiser Group plc
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives
- 8.9.1. NOW Foods
List of Tables
- Table 1 U.S. digestive health supplements market - Key market driver analysis
- Table 2 U.S. digestive health supplements market - Key market restraint analysis
- Table 3 U.S. digestive health supplements market estimates & forecast, by product (USD Million)
- Table 4 U.S. digestive health supplements market estimates & forecast, by form (USD Million)
- Table 5 U.S. digestive health supplements market estimates & forecast, by distribution channel (USD Million)
- Table 6 Recent developments & impact analysis by key market participants
- Table 7 Company market share, 2025
- Table 8 Company heat map analysis
- Table 9 Companies undergoing key strategies
List of Figures
- Fig. 1 U.S. digestive Health Supplements Market Segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Product snapshot
- Fig. 8 Distribution Channel snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 U.S. digestive health supplements market size (USD Million)
- Fig. 11 U.S. digestive health supplements market size, 2021 to 2033 (USD Million)
- Fig. 12 U.S. digestive health supplements market: Penetration & growth prospect mapping
- Fig. 13 U.S. digestive health supplements market: Value chain analysis
- Fig. 14 U.S. digestive health supplements market: Profit margin analysis
- Fig. 15 U.S. digestive health supplements market: Market dynamics
- Fig. 16 U.S. digestive health supplements market: Porter's five forces analysis
- Fig. 17 Factors influencing buying decisions for digestive health supplements
- Fig. 18 U.S. digestive health supplements market: Product Movement Analysis, 2025 & 2033 (%)
- Fig. 19 Prebiotics market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 20 Probiotics market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 21 Enzymes market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 22 Fulvic Acid market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 23 Others market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 24 U.S. digestive health supplements market: Form Movement Analysis, 2025 & 2033 (%)
- Fig. 25 Capsules market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 26 Tablets market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 27 Powders market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 28 Liquids market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 29 Others market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 30 U.S. digestive health supplements market: Distribution Channel Movement Analysis, 2025 & 2033 (%)
- Fig. 31 OTC market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 32 Supermarkets/Hypermarkets/Food Stores market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 33 Drug Stores & Pharmacies market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 34 Convenience Stores market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 35 Online market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 36 Others market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 37 Prescribed market estimates and forecast, 2021 - 2033 (USD Million)
- Fig. 38 Key company categorization
- Fig. 39 Company market share analysis, 2025
- Fig. 40 Strategic framework of U.S. digestive health supplements market
