PUBLISHER: Grand View Research | PRODUCT CODE: 1941988
PUBLISHER: Grand View Research | PRODUCT CODE: 1941988
The global anti-counterfeit packaging market size was estimated at USD 204.08 billion in 2025 and is projected to reach USD 428.28 billion by 2033, growing at a CAGR of 9.4% from 2026 to 2033. The market is expected to register significant growth on account of rise in the demand for brand protection solutions for protection of pharmaceutical products.
In addition, ease in product monitoring through the supply chain is expected to drive the market growth over the next seven years. Moreover, the market is expected to be driven by rising technological development enabling increased functioning of the technology.
The primary driver of the market for anti-counterfeit packaging is the rising global concern over product counterfeiting, particularly in pharmaceuticals, luxury goods, and consumer electronics. For instance, according to the data provided by the US Customs and Border Protection, over USD 2.0 billion worth of goods and over USD 20.0 million worth counterfeit drugs were seized on the country's border in 2022. Thus, increasing spending by the drug manufacturing companies and the U.S. government to resolve issues related to goods counterfeiting is expected to drive industry growth over the forecast period.
The rapid growth of e-commerce has significantly amplified the need for anti-counterfeit packaging solutions. With online marketplaces making it easier for counterfeiters to reach consumers, brands are investing in advanced authentication features such as QR codes and near-field communication (NFC) tags that allow customers to verify product authenticity through their smartphones. Companies such as Louis Vuitton and Nike have implemented these technologies to combat the sale of fake products on digital platforms, enabling consumers to scan and authenticate products before purchase.
Global Anti-counterfeit Packaging Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the anti-counterfeit packaging market report based on technology, application, and region: