U.S. Frozen Fruits & Vegetables Market Size, Share & Trend Analysis Report By Product, By Distribution Channel, By Region, And Segment Forecasts, 2026 - 2033

PUBLISHED: March 24, 2026

PAGES: 109 Pages

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The U.S. frozen fruits & vegetables market size was estimated at USD 9.00 billion in 2025 and is expected to reach USD 15.14 billion by 2033, growing at a CAGR of 6.7% from 2026 to 2033. The market's growth is primarily driven by rising consumer health consciousness and increasing spending on nutritious snacking options.

Consumers are actively seeking fresh and exotic fruits and vegetables as part of a healthier diet, reflecting a greater willingness to invest both time and money in overall well-being. Millennials remain the main consumers of fruits and vegetables in the U.S. due to their increased digital presence. Online retailers are adopting strategies such as offering large discounts and cashback, which are expected to attract this demographic over the forecast period. With more frequent snacking habits among millennials and their concerns about the costs, online stores have become an attractive alternative.

The growing popularity of online grocery shopping & delivery services is a key driver of product purchases. Meal kit delivery is another addition to grocery delivery that is gaining popularity among health-conscious consumers, as it offers many combinations of fruits & vegetables tailored the each consumer's preferences. These meal kits are popular among various groups, including millennials, Generation X, and people who do not have time to cook extravagant meals or are single. The U.S. fruit and vegetable business is driven by factors such as rising health awareness, higher disposable incomes, and growing demand for fresh, locally sourced produce.

Amazon accounts for a major portion of all online sales. However, it has experienced a decline in sales because of brick-and-mortar retailers like Target and Walmart. However, after buying 'Whole Foods', the company has seen an increase in its overall sales. Target has improved its online presence; sales are increasing because of the acquisition of the e-commerce service Shift, which provides same-day grocery deliveries to consumers. Similarly, Walmart has taken certain steps to keep up with the rising online buying trends. Its online inventory has increased from 10 million items to 67 million items, demonstrating a significant increase in sales.

Fruits are promoted as a healthy alternative to sweet snacks like cookies and cakes because snacking is a frequent habit among most Americans across age groups. It is also one of the main contributors to obesity in the general population, coupled with a sedentary lifestyle. In addition, as a means of maintaining their health, consumers who want to boost their nutrient consumption focus on "superfoods", which boosts the market for fruits and vegetables because items like avocados have high vitamin and fiber content. Berries, citrus fruits, apples, and pears are fruits containing high flavonoid content that aid in the improvement of heart health and cognitive function. Their hesperidin content in citrus fruits has potential anti-inflammatory properties.

Vegetarians & vegans primarily rely on the consumption of fruits and vegetables to meet their nutritional requirements. Moreover, non-vegetarians who are more inclined toward meat consumption can be encouraged to eat more vegetables and less meat overall. This strategy would help increase the consumption of fruits and vegetables, as this diet can serve the same amount of nutrients as meat. The USDA assists farmers through loan programs, disaster relief, and technical assistance. They also offer nutrition education programs and resources for consumers. Consumer demand for specialty crops is increasing due to their perceived health benefits, freshness, and unique flavors.

Vegan trends are expected to provide several growth opportunities to the U.S. fruits & vegetables industry. However, plant-based products are gaining traction in the market, and competitors are making efforts to meet the demand of customers who now prefer plant-based food items. Veganism could be the biggest opportunity for players in the market. Moreover, the USDA Dietary Guidelines recommend that adults consume 25-35 grams of dietary fiber per day. These guidelines also highlight the importance of consuming a variety of fruits and vegetables to ensure adequate fiber intake.

According to an article in Modern Restaurant Management, the popularity of plant-based foods is on the rise. This is mainly due to the increase in the vegan population, which totals around 10% in the U.S. Furthermore, due to climate change and the aftermath of the COVID-19 pandemic, the popularity of plant-based foods is expected to rise. Additionally, the published report also states that the total sales of around 17 restaurants that switched to a plant-based menu increased from 10% to 1,000%. This indicates a significant increase in demand for fresh fruits & vegetables in the U.S.

U.S. Frozen Fruits & Vegetables Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. frozen fruits & vegetables market report based on product, distribution channel, and region:

Product Outlook (Revenue, USD Million, 2021 - 2033)
Fruits
- Strawberries
- Raspberries
- Blueberries
- Blackberries
- Peaches
- Cherries
- Apricots
- Apples
- Others
Vegetables
- Mixed Vegetables
- Broccoli
- Beans
- Corn
- Peas
- Prepared Vegetables
- Corn on the Cob
- Spinach
- Onion Rings
- Zucchini
- Carrots
- Onions
Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
Traditional Grocery Stores
Hypermarkets & Supermarkets
Club Stores
Discount Stores
Online
Others
Regional Outlook (Revenue, USD Million, 2021 - 2033)
Southeast
Northeast
Great Lakes
Mid-South
South Central
West
California
Plains

Product Code: GVR-4-68040-877-5

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Landscape Snapshot

Chapter 3. U.S. Frozen Fruits & Vegetables Market Variables and Trends

3.1. Market Introduction
3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends & Outlook
- 3.2.2. Retail/Sales Channel Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. U.S. Frozen Fruits & Vegetables Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. U.S. Frozen Fruits & Vegetables Market: Product Estimates & Trend Analysis

5.1. U.S. Frozen Fruits & Vegetables Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts by Product, 2021 - 2033 (USD Million)
- 5.3.1. Fruits
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.2. Strawberries
    - 5.3.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.3. Raspberries
    - 5.3.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.4. Blueberries
    - 5.3.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.5. Blackberries
    - 5.3.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.6. Peaches
    - 5.3.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.7. Cherries
    - 5.3.1.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.8. Apricots
    - 5.3.1.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.9. Apples
    - 5.3.1.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.1.10. Others
    - 5.3.1.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.3.2. Vegetables
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.2. Mixed Vegetables
    - 5.3.2.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.3. Broccoli
    - 5.3.2.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.4. Beans
    - 5.3.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.5. Corn
    - 5.3.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.6. Peas
    - 5.3.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.7. Prepared Vegetables
    - 5.3.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.8. Corn on the Cob
    - 5.3.2.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.9. Spinach
    - 5.3.2.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.10. Onion Rings
    - 5.3.2.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.11. Zucchini
    - 5.3.2.11.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.12. Carrots
    - 5.3.2.12.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  - 5.3.2.13. Onions
    - 5.3.2.13.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Frozen Fruits & Vegetables Market: Distribution Channel Estimates & Trend Analysis

6.1. U.S. Frozen Fruits & Vegetables Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Million)
- 6.3.1. Traditional Grocery Stores
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.2. Hypermarkets & Supermarkets
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.3. Club Stores
  - 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.4. Discount Stores
  - 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.5. Online
  - 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.3.6. Others
  - 6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Frozen Fruits & Vegetables Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2025 & 2033
- 7.1.1. Southeast
  - 7.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.2. Northeast
  - 7.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.3. Great Lakes
  - 7.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.4. Mid-South
  - 7.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.5. South Central
  - 7.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.6. West
  - 7.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.7. California
  - 7.1.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
- 7.1.8. Plains
  - 7.1.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. U.S. Frozen Fruits & Vegetables Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2025 (%)
8.7. Company Heat Map Analysis, 2025
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Nestle
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. Dole Food Company, Inc.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Fresh Del Monte Produce, Inc.
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Sunkist Growers, Inc.
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Chiquita Brands International, Inc.
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. General Mills Inc.
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Fresh Pro
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Sysco Corporation
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Tanimura & Antle Fresh Foods, Inc.
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. C.H. Robinson Worldwide, Inc.
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-877-5

List of Tables

Table 1 U.S frozen fruits & vegetables market - Key market driver analysis
Table 2 U.S frozen fruits & vegetables market - Key market restraint analysis
Table 3 U.S. frozen fruits & vegetables market estimates & forecast, by product (USD Million)
Table 4 U.S. frozen fruits & vegetables market estimates & forecast, by distribution channel (USD Million)
Table 5 U.S. frozen fruits & vegetables market estimates & forecast, by region (USD Million)
Table 6 Recent developments & impact analysis by key market participants
Table 7 Company market share, 2025
Table 8 Company heat map analysis
Table 9 Companies undergoing key strategies

List of Figures

Fig. 1 U.S. frozen Fruits & Vegetables Market Segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 U.S. frozen fruits & vegetables market size (USD Million)
Fig. 12 U.S. frozen fruits & vegetables market size, 2021 to 2033 (USD Million)
Fig. 13 U.S. frozen fruits & vegetables market: Penetration & growth prospect mapping
Fig. 14 U.S. frozen fruits & vegetables market: Value chain analysis
Fig. 15 U.S. frozen fruits & vegetables market: Profit margin analysis
Fig. 16 U.S. frozen fruits & vegetables market: Market dynamics
Fig. 17 U.S. frozen fruits & vegetables market: Porter's five forces analysis
Fig. 18 Factors influencing buying decisions for U.S. frozen fruits & vegetables
Fig. 19 U.S. frozen fruits & vegetables market: Product Movement Analysis, 2025 & 2033 (%)
Fig. 20 Frozen fruits market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 21 Frozen strawberries market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Frozen raspberries market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 23 Frozen blueberries market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 24 Frozen blackberries market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 25 Frozen peaches market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 26 Frozen cherries market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 27 Frozen apricots market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 28 Frozen apples market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 29 Frozen others market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 30 Frozen vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 31 Frozen mixed vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 32 Frozen broccoli market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 33 Frozen beans market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 34 Frozen corn market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 35 Frozen peas market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 36 Frozen prepared vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 37 Frozen corn on the cob market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 38 Frozen spinach market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 39 Frozen onion rings market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 40 Frozen zucchini market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 41 Frozen carrots market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 42 Frozen onions market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 43 U.S. frozen fruits & vegetables market: Distribution Channel Movement Analysis, 2025 & 2033 (%)
Fig. 44 U.S. frozen fruits & vegetables market estimates and forecast, through traditional grocery stores, 2021 - 2033 (USD Million)
Fig. 45 U.S. frozen fruits & vegetables market estimates and forecast, through supermarkets & hypermarkets, 2021 - 2033 (USD Million)
Fig. 46 U.S. frozen fruits & vegetables market estimates and forecast, through club stores, 2021 - 2033 (USD Million)
Fig. 47 U.S. frozen fruits & vegetables market estimates and forecast, through discount stores, 2021 - 2033 (USD Million)
Fig. 48 U.S. frozen fruits & vegetables market estimates and forecast, through online, 2021 - 2033 (USD Million)
Fig. 49 U.S. frozen fruits & vegetables market estimates and forecast, through other channels, 2021 - 2033 (USD Million)
Fig. 50 U.S. frozen fruits & vegetables market: Regional outlook, 2025 & 2033 (USD Million)
Fig. 51 Regional marketplace: Key takeaways
Fig. 52 Southeast U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 53 Northeast U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 54 Great Lakes U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 55 Mid-South U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 56 South Central U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 57 West U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 58 California frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 59 Plains U.S. frozen fruits & vegetables market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 60 Key company categorization
Fig. 61 Company market share analysis, 2025
Fig. 62 Strategic framework of the U.S. frozen fruits & vegetables market