U.S. Beauty And Personal Care Products Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care, Color Cosmetics, Shower & Bath, Perfume/Fragrances), By End Use, By Distribution Channel, And Segment Forecasts, 2026

The U.S. beauty and personal care products market size was estimated at USD 109.56 billion in 2025 and is expected to reach USD 196.33 billion by 2033, growing at a CAGR of 7.7% from 2026 to 2033. An increased emphasis on self-care, wellness, and product quality is driving consumers toward premium beauty and personal care solutions, particularly in the skincare, color cosmetics, and hair care segments, reinforcing growth across the premium beauty and personal care products market.

There is an increasing demand for clean beauty offerings that are free from harmful chemicals and sourced sustainably, leading to the rise of eco-conscious brands within the natural personal care products market and the organic personal care products market. The rise of digital platforms and social media has played a pivotal role in driving demand, as women are exposed to a wide range of beauty products and trends through influencers, tutorials, and targeted advertising, accelerating brand discovery across the premium beauty and personal care products market.

American consumers are increasingly aware of what goes into their products and are actively choosing cosmetics that are natural, organic, vegan, cruelty-free, and dermatologically tested. This shift toward ethical and sustainable beauty is encouraging brands to reformulate products, source responsibly, and highlight transparency in labeling, strengthening momentum in the natural personal care products market and the organic personal care products market. Hybrid beauty, where makeup delivers skincare benefits, is also gaining traction as consumers prefer multifunctional, time-saving solutions.

U.S. Beauty and Personal Care Products Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. beauty and personal care products market report based on product, end use, and distribution channel:

Product Outlook (Revenue, USD Billion, 2021 - 2033)
Skin Care
- Face Skin Care
- Lotions, Face Creams, & Moisturizers
- Cleansers & Face Wash
- Facial Serums
- Sunscreen/Sun Care
- Sheet Face Masks
- Others (Scrub, etc.)
- Body Skin Care
- Hair Removal Products
- Lotions, Creams, & Moisturizers
- Body Sunscreen/Sun Care
- Body Scrub
- Others (Serum, Oils, etc.)
Hair Care
- Shampoo
- Conditioner
- Oils
- Serums
- Others (Hair Masks, Peels, Etc.)
Oral Care
- General Purpose Products
- Toothpaste
- Toothbrush
- Mouthwashes/Rinses
- Dental Floss
- Others (Tongue Cleaners, Dental Water Jets, etc.)
- Beauty Oral Care Products
- Teeth Whitening Products
- Teeth Glossing Products
- Breath Freshening Products
- Tooth Polishing Tools
- Others (Clear Aligners, etc.)
Color Cosmetics
- Face Color Cosmetics
- Foundation
- Concealer
- Blush and Bronzer
- Powder
- Others (Highlighter, etc.)
- Lip Color Cosmetics
- Lipstick
- Lipliner
- Lip Gloss
- Lip Tint
- Others (Lip Powder, Plummer, etc.)
- Eye Color Cosmetics
- Eye Shadow
- Eyeliner
- Mascara
- Eye Pencil
- False Eyelashes
- Others (Eye Primer, etc.)
- Nail Color Cosmetics
Shower and Bath
Perfume/Fragrances
End Use Outlook (Revenue, USD Billion, 2021 - 2033)
Men
Women
Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
Hypermarkets & Supermarkets
Specialty Beauty Stores
Pharmacies & Drugstores
Online/E-commerce
Others

Product Code: GVR-4-68040-486-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Beauty and Personal Care Products Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Raw Material Trends and Outlook Trends
- 3.2.2. Profit Margin Analysis (Industry Level)
- 3.2.3. Ingredient and Claims Analysis, 2025
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. U.S. Beauty and Personal Care Products Market: Buyer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Observations & Recommendations

Chapter 5. U.S. Beauty and Personal Care Products Market: Product Estimates & Trend Analysis

5.1. U.S. Beauty and Personal Care Products Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2025 & 2033
5.3. Market Estimates & Forecasts, By Product, 2021 - 2033 (USD Billion)
- 5.3.1. Skin Care
  - 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.1.1.1. Face Skin Care
      - 5.3.1.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.1.1.1.2. Lotions, Face Creams, & Moisturizers
        
        5.3.1.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.1.1.1.3. Cleansers & Face Wash
        
        5.3.1.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.1.1.1.4. Facial Serums
        
        5.3.1.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.1.1.1.5. Sunscreen/Sun Care
        
        5.3.1.1.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.1.1.1.6. Sheet Face Masks
        
        5.3.1.1.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.1.1.1.7. Others
        
        5.3.1.1.1.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.1.2. Body Skin Care
- 5.3.2. Hair Care
  - 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.2.1.1. Shampoo
      - 5.3.2.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.2.1.2. Conditioner
      - 5.3.2.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.2.1.3. Oils
      - 5.3.2.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.2.1.4. Serums
      - 5.3.2.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.2.1.5. Others (Hair Masks, Peels, Etc.)
      - 5.3.2.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.3. Oral Care
  - 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.3.1.1. General Purpose Products
      - 5.3.3.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.3.1.1.2. Toothpaste
        
        5.3.3.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.3.1.1.3. Toothbrush
        
        5.3.3.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.3.1.1.4. Mouthwashes/Rinses
        
        5.3.3.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.3.1.1.5. Dental Floss
        
        5.3.3.1.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.3.1.1.6. Others
        
        5.3.3.1.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.3.2. Beauty Oral Care Products
- 5.3.4. Color Cosmetics
  - 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    - 5.3.4.1.1. Face Color Cosmetics
      - 5.3.4.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.4.1.1.2. Foundation
        
        5.3.4.1.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.4.1.1.3. Concealer
        
        5.3.4.1.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.4.1.1.4. Blush and Bronzer
        
        5.3.4.1.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.4.1.1.5. Powder
        
        5.3.4.1.1.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
      - 5.3.4.1.1.6. Others (Highlighter, etc.)
        
        5.3.4.1.1.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
  - 5.3.4.2. Lip Color Cosmetics
  - 5.3.4.3. Eye Color Cosmetics
  - 5.3.4.4. Nail Color Cosmetics
- 5.3.5. Shower and Bath
  - 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 5.3.6. Perfume/Fragrances
  - 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Beauty and Personal Care Products Market: End Use Estimates & Trend Analysis

6.1. U.S. Beauty and Personal Care Products Market, By End Use: Key Takeaways
6.2. End Use Movement Analysis & Market Share, 2025 & 2033
6.3. Market Estimates & Forecasts, by End Use, 2021 - 2033 (USD Billion)
- 6.3.1. Men
  - 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 6.3.2. Women
  - 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Beauty and Personal Care Products Market: Distribution Channel Estimates & Trend Analysis

7.1. U.S. Beauty and Personal Care Products Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2025 & 2033
7.3. Market Estimates & Forecasts, by Distribution Channel, 2021 - 2033 (USD Billion)
- 7.3.1. Hypermarkets & Supermarkets
  - 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.2. Specialty Beauty Stores
  - 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.3. Pharmacies & Drugstores
  - 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.4. Online/E-commerce
  - 7.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
- 7.3.5. Others
  - 7.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Beauty and Personal Care Products Market: Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Portfolios
8.6. Company Market Share Analysis, 2025 (%)
8.7. Company Heat Map Analysis, 2025
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. The Estee Lauder Companies
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. L'Oreal S.A.
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Procter & Gamble (P&G) Company
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Unilever plc
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Johnson & Johnson
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Shiseido Co., Ltd.
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Coty Inc.
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. Revlon Consumer Products LLC
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Natura&Co
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. Kao Corporation
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-486-2

List of Tables

Table 1 U.S. beauty and personal care products market: Key market driver analysis
Table 2 U.S. beauty and personal care products market: Key market restraint analysis
Table 3 U.S. beauty and personal care products market estimates & forecast, by product, 2021 - 2033 (USD Billion)
Table 4 U.S. beauty and personal care products market estimates & forecast, by end use (USD Billion)
Table 5 U.S. beauty and personal care products market estimates & forecast, by distribution channel (USD Billion)
Table 6 Recent developments & impact analysis, by key market participants
Table 7 Company market share, 2025 (%)
Table 8 Company heat map analysis, 2025
Table 9 Companies implementing key strategies

List of Figures

Fig. 1 U.S beauty and personal care products market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Competitive landscape Snapshot
Fig. 9 Global parent industry and U S beauty and personal care products size (USD Billion)
Fig. 10 U.S beauty and personal care products market size, 2021 to 2033 (USD Billion)
Fig. 11 U.S beauty and personal care products market: Penetration & growth prospect mapping
Fig. 12 U.S beauty and personal care products market: Value chain analysis
Fig. 13 U.S beauty and personal care products market: Profit-margin analysis
Fig. 14 U.S beauty and personal care products market: Dynamics
Fig. 15 U.S beauty and personal care products market: Porter's five forces analysis
Fig. 16 Factors influencing buying decisions for beauty and personal care products in the U S
Fig. 17 U.S beauty and personal care products market: Product movement analysis, 2025 & 2033 (%)
Fig. 18 Skin care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 19 Face skin care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 20 Lotions, face creams, & moisturizers market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 21 Cleansers & face wash market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 22 Facial serums market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 23 Sunscreen/sun care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 24 Sheet face masks market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 25 Other face skin care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 26 Body skin care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 27 Hair removal products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 28 Lotions, creams, & moisturizers market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 29 Body sunscreen/sun care market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 30 Body scrub market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 31 Other body skin care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 32 Hair care market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 33 Hair shampoo market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 34 Hair conditioner market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 35 Hair oils market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 36 Hair serums market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 37 Other hair care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 38 Oral care market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 39 General purpose products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 40 Toothpaste market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 41 Toothbrush market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 42 Mouthwashes/rinses market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 43 Dental floss market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 44 Other general-purpose oral care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 45 Beauty oral care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 46 Teeth whitening products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 47 Teeth glossing products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 48 Breath freshening products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 49 Tooth polishing tools market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 50 Other beauty oral care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 51 Color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 52 Face color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 53 Foundation market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 54 Concealer market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 55 Blush and bronzer market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 56 Powder market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 57 Other face color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 58 Lip color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 59 Lipstick market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 60 Lip liner market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 61 Lip gloss market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 62 Lip tint market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 63 Others lip color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 64 Eye color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 65 Eye shadow market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 66 Eye liner market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 67 Mascara market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 68 Eye pencil market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 69 False eyelashes market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 70 Other eye cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 71 Nail color cosmetics market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 72 Shower and bath products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 73 Perfume/fragrances market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 74 U.S beauty and personal care products market: End-use movement analysis, 2025 & 2033 (%)
Fig. 75 U.S men's beauty and personal care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 76 U.S women's beauty and personal care products market estimates & forecasts, 2021 - 2033 (USD Billion)
Fig. 77 U.S beauty and personal care products market: Distribution channel movement analysis, 2025 & 2033 (%)
Fig. 78 U.S beauty and personal care products market estimates & forecasts, through hypermarkets & supermarkets, 2021 - 2033 (USD Billion)
Fig. 79 U.S beauty and personal care products market estimates & forecasts, through specialty beauty stores, 2021 - 2033 (USD Billion)
Fig. 80 U.S beauty and personal care products market estimates & forecasts, through pharmacies & drugstores, 2021 - 2033 (USD Billion)
Fig. 81 U.S beauty and personal care products market estimates & forecasts, through online/e-commerce, 2021 - 2033 (USD Billion)
Fig. 82 U.S beauty and personal care products market estimates & forecasts, through other distribution channels, 2021 - 2033 (USD Billion)
Fig. 83 Key company categorization
Fig. 84 Company market share analysis, 2025
Fig. 85 Strategic framework of the U S beauty and personal care products market

U.S. Beauty And Personal Care Products Market Size, Share & Trends Analysis Report By Product (Skin Care, Hair Care, Oral Care, Color Cosmetics, Shower & Bath, Perfume/Fragrances), By End Use, By Distribution Channel, And Segment Forecasts, 2026 - 2033

Description

Table of Contents

List of Tables

U.S. Beauty And Personal Care Products Market Summary

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. U.S. Beauty and Personal Care Products Market Variables, Trends & Scope

Chapter 4. U.S. Beauty and Personal Care Products Market: Buyer Behavior Analysis

Chapter 5. U.S. Beauty and Personal Care Products Market: Product Estimates & Trend Analysis

Chapter 6. U.S. Beauty and Personal Care Products Market: End Use Estimates & Trend Analysis

Chapter 7. U.S. Beauty and Personal Care Products Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. U.S. Beauty and Personal Care Products Market: Competitive Analysis

List of Tables

List of Figures