Veterinary Diagnostic Markets: Strategy & Trends with Forecasts by Assay Type, by Animal, by Application, by Place, by Product, and by Country, Situation Analysis with Executive & Consultant Guides, 2026 to 2030

The Veterinary Diagnostics industry is on a strong growth path driven by fundamental shifting patterns in animal ownership and management. Learn all about it in this thorough report from Howe Sound Research. Structural change is sweeping through the industry, affecting players at every level. Understand the details with our Situation Analysis summary pages that bring you right up to date on the market.

The report includes detailed breakouts for 15 Countries and 4 Regions. A detailed breakout for any country in the world is available to purchasers of the report.

All report data is available in Excel format on request.

Make investment decisions and valuations with confidence using the latest data.

1. Market Guides

1.1. Strategic Situation Analysis
1.2. Guide for Executives, Marketing, Sales and Business Development Staff
1.3. Guide for Management Consultants and Investment Advisors

2. Introduction and Market Definition

2.1. What are Veterinary Diagnostics?
- 2.1.1. Clinical Pathology
- 2.1.2. Microbiology and Parasitology
- 2.1.3. Serology and Immunology
- 2.1.4. Molecular Diagnostics
- 2.1.5. Imaging Diagnostics
- 2.1.6. Histopathology
- 2.1.7. Esoteric Veterinary Diagnostics
- 2.1.8. Point-of-Care Diagnostics
- 2.1.9. Veterinary Public Health and Herd Health Diagnostics
2.2. Defining the Opportunity
- 2.2.1. Revenue Market Size
2.3. Methodology
- 2.3.1. Methodology
- 2.3.2. Sources
- 2.3.3. Authors
2.4. Perspective: The Animal Healthcare Industry
- 2.4.1. Market Scope and Structure
- 2.4.2. Companion Animals vs. Food-Producing Animals
- 2.4.3. Veterinary Workforce and Where Veterinarians Are Located
- 2.4.4. Pet Populations and Ownership Trends
- 2.4.5. Food-Animal Populations and Production Scale
- 2.4.6. Industry Dynamics: Innovation, Consolidation, and Practice Economics
- 2.4.7. One Health, Biosecurity, and the Public Sector
- 2.4.8. Regulatory Environment and Access to Care
- 2.4.9. Geographic Patterns

3. Trends Driving a Changing Market

3.1. Growth Is Pushed from Many Sides
- 3.1.1. Pets and the Modern Family
- 3.1.2. The Care of Aging Animals
- 3.1.3. Agricultural Modernization
- 3.1.4. The One Health Movement
- 3.1.5. The Changing Technology of Diagnostic Testing
- 3.1.6. Growth Outlook
3.2. Factors at Work to Shrink the Market
- 3.2.1. Testing Economics
- 3.2.2. Livestock Economics
- 3.2.3. Insurance Penetration
- 3.2.4. Workforce Issues
- 3.2.5. Culture & Economic Restraints
- 3.2.6. Limiting Factors Outlook

4. Veterinary Diagnostics Recent Developments

4.1. Recent Developments - Importance and How to Use This Section
- 4.1.1. Importance of These Developments
- 4.1.2. How to Use This Section
4.2. Zomedica Expands TRUFORMA(R) Dx Platform
4.3. IDEXX's Catalyst Platform Expands
4.4. Zoetis Launches New AI-Powered Cytologic Capability
4.5. Antech(TM) Expands Vector-Borne Disease Portfolio
4.6. GI Parasite PCR and Lungworms PCR Panel by Antech
4.7. Judge rules on consumer lawsuit over veterinary service prices
4.8. IDEXX Announces Cancer Dx Panel
4.9. Zoetis Announces Launch of Vetscan OptiCell(TM)
4.10. Mars completes acquisition of stake in French veterinary diagnostics business
4.11. Center Point Bio-Tech's New Veterinary Diagnostic System Exceeds Expectations

5. Profiles of Key Companies

5.1. Key Companies - Importance and How to Use This Section
- 5.1.1. Importance of These Players
- 5.1.2. How to Use This Section
5.2. Abaxis (now Zoetis)
5.3. Agrolabo (SCIL/animal health diagnostics)
5.4. Antech Diagnostics (Mars Petcare)
5.5. BioChek (Hygiena)
5.6. Biogal - Galed Labs
5.7. Bioguard Corporation
5.8. bioMerieux Diagnostics
5.9. BioNote
5.10. Biopanda Reagents
5.11. Eurofins Scientific
5.12. Eurolyser Diagnostica
5.13. Fujifilm
5.14. FUJIFILM Wako Diagnostics
5.15. Heska (Mars Petcare)
5.16. IDEXX Laboratories
5.17. Innovative Diagnostics (IDvet)
5.18. LABEO (France)
5.19. Laboklin
5.20. LABOKLIN UK
5.21. Merck & Co., Inc
5.22. Mindray
5.23. Neogen
5.24. Qiagen
5.25. Randox Toxicology
5.26. Roche Diagnostics
5.27. Scil Animal Care (part of Heska/Mars)
5.28. Skyla (Lite-On / Skyla Corporation)
5.29. Texas A&M Veterinary Medical Diagnostic Laboratory (TVMDL)
5.30. Thermo Fisher Scientific
5.31. Virbac
5.32. Woodley Veterinary Diagnostics
5.33. Zoetis (Diagnostics)

6. The Global Market for Veterinary Diagnostic Testing

6.1. Global Market Overview by Country
- 6.1.1. Table - Global Market by Country
- 6.1.2. Chart - Global Market by Country
6.2. Global Market by Assay Type - Overview
- 6.2.1. Table - Global Market by Assay Type
- 6.2.2. Chart - Global Market by Assay Type - Base/Final Year Comparison
- 6.2.3. Chart - Global Market by Assay Type - Base Year
- 6.2.4. Chart - Global Market by Assay Type - End Year
- 6.2.5. Chart - Global Market by Assay Type - Share by Year
- 6.2.6. Chart - Global Market by Assay Type - Segments Growth
6.3. Global Market by Animal - Overview
- 6.3.1. Table - Global Market by Animal
- 6.3.2. Chart - Global Market by Animal - Base/Final Year Comparison
- 6.3.3. Chart - Global Market by Animal - Base Year
- 6.3.4. Chart - Global Market by Animal - End Year
- 6.3.5. Chart - Global Market by Animal - Share by Year
- 6.3.6. Chart - Global Market by Animal - Segments Growth
6.4. Global Market by Product - Overview
- 6.4.1. Table - Global Market by Product
- 6.4.2. Chart - Global Market by Product - Base/Final Year Comparison
- 6.4.3. Chart - Global Market by Product - Base Year
- 6.4.4. Chart - Global Market by Product - End Year
- 6.4.5. Chart - Global Market by Product - Share by Year
- 6.4.6. Chart - Global Market by Product - Segments Growth
6.5. Global Market by Place - Overview
- 6.5.1. Table - Global Market by Place
- 6.5.2. Chart - Global Market by Place - Base/Final Year Comparison
- 6.5.3. Chart - Global Market by Place - Base Year
- 6.5.4. Chart - Global Market by Place - End Year
- 6.5.5. Chart - Global Market by Place - Share by Year
- 6.5.6. Chart - Global Market by Place - Segments Growth
6.6. Global Market by Application - Overview
- 6.6.1. Table - Global Market by Application
- 6.6.2. Chart - Global Market by Application - Base/Final Year Comparison
- 6.6.3. Chart - Global Market by Application - Base Year
- 6.6.4. Chart - Global Market by Application - End Year
- 6.6.5. Chart - Global Market by Application - Share by Year
- 6.6.6. Chart - Global Market by Application - Segments Growth

7. Global Veterinary Diagnostic Markets - By Assay Type

7.1. Chemistry
- 7.1.1. Table Chemistry - by Country
- 7.1.2. Chart - Chemistry Growth
7.2. Microbiology
- 7.2.1. Table Microbiology - by Country
- 7.2.2. Chart - Microbiology Growth
7.3. Hematology
- 7.3.1. Table Hematology - by Country
- 7.3.2. Chart - Hematology Growth
7.4. Anatomic Pathology
- 7.4.1. Table Anatomic Pathology - by Country
- 7.4.2. Chart - Anatomic Pathology Growth
7.5. Molecular Diagnostics
- 7.5.1. Table Molecular Diagnostics - by Country
- 7.5.2. Chart - Molecular Diagnostics Growth
7.6. Esoteric
- 7.6.1. Table Esoteric - by Country
- 7.6.2. Chart - Esoteric Growth
7.7. Imaging
- 7.7.1. Table Imaging - by Country
- 7.7.2. Chart - Imaging Growth
7.8. Imaging
- 7.8.1. Table Other Assay Type - by Country
- 7.8.2. Chart - Other Assay Type Growth

8. Global Veterinary Diagnostic Markets - By Animal

8.1. Cats
- 8.1.1. Table Cats - by Country
- 8.1.2. Chart - Cats Growth
8.2. Dogs
- 8.2.1. Table Dogs - by Country
- 8.2.2. Chart - Dogs Growth
8.3. Equine
- 8.3.1. Table Equine - by Country
- 8.3.2. Chart - Equine Growth
8.4. Other Companion
- 8.4.1. Table Other Companion - by Country
- 8.4.2. Chart - Other Companion Growth
8.5. Cattle
- 8.5.1. Table Cattle - by Country
- 8.5.2. Chart - Cattle Growth
8.6. Poultry
- 8.6.1. Table Poultry - by Country
- 8.6.2. Chart - Poultry Growth
8.7. Swine
- 8.7.1. Table Swine - by Country
- 8.7.2. Chart - Swine Growth
8.8. Other Livestock
- 8.8.1. Table Other Livestock - by Country
- 8.8.2. Chart - Other Livestock Growth

9. Global Veterinary Diagnostic Markets - By Product

9.1. Instruments IVD
- 9.1.1. Table Instruments IVD - by Country
- 9.1.2. Chart - Instruments IVD Growth
9.2. Reagents
- 9.2.1. Table Reagents - by Country
- 9.2.2. Chart - Reagents Growth
9.3. Point of Care Complex
- 9.3.1. Table Point of Care Complex - by Country
- 9.3.2. Chart - Point of Care Complex Growth
9.4. Point of Care Disposable
- 9.4.1. Table Point of Care Disposable - by Country
- 9.4.2. Chart - Point of Care Disposable Growth
9.5. Instruments Imaging
- 9.5.1. Table Instruments Imaging - by Country
- 9.5.2. Chart - Instruments Imaging Growth
9.6. Other Product
- 9.6.1. Table Other Product - by Country
- 9.6.2. Chart - Other Product Growth

10. Global Veterinary Diagnostic Markets - By Place

10.1. Laboratory
- 10.1.1. Table Laboratory - by Country
- 10.1.2. Chart - Laboratory Growth
10.2. Vet Clinic
- 10.2.1. Table Vet Clinic - by Country
- 10.2.2. Chart - Vet Clinic Growth
10.3. Academic/Research
- 10.3.1. Table Academic/Research - by Country
- 10.3.2. Chart - Academic/Research Growth
10.4. Other Laboratory
- 10.4.1. Table Other Laboratory - by Country
- 10.4.2. Chart - Other Laboratory Growth

11. Global Veterinary Diagnostic Markets - By Application

11.1. Infectious Disease
- 11.1.1. Table Infectious Disease - by Country
- 11.1.2. Chart - Infectious Disease Growth
11.2. Trauma
- 11.2.1. Table Trauma - by Country
- 11.2.2. Chart - Trauma Growth
11.3. Kidney
- 11.3.1. Table Kidney - by Country
- 11.3.2. Chart - Kidney Growth
11.4. Cancer
- 11.4.1. Table Cancer - by Country
- 11.4.2. Chart - Cancer Growth
11.5. Heart
- 11.5.1. Table Heart - by Country
- 11.5.2. Chart - Heart Growth
11.6. Other Disease
- 11.6.1. Table Other Disease - by Country
- 11.6.2. Chart - Other Disease Growth

12. Appendices

12.1. Veterinary Test Menu with Prices

Table of Tables

Table 1: Seven Factors Driving Growth
Table 2: Six Factors Limiting Growth
Table 3 - Global Market by Region
Table 4: Global Market by Assay Type
Table 5: Global Market by Animal
Table 6: Global Market by Product
Table 7: Global Market by Place
Table 8: Global Market by Application
Table 9: Chemistry by Country
Table 10: Microbiology by Country
Table 11: Hematology by Country
Table 12: Anatomic Pathology by Country
Table 13: Molecular Diagnostics by Country
Table 14: Esoteric by Country
Table 15: Imaging by Country
Table 16: Other Assay Type by Country
Table 17: Cats by Country
Table 18: Dogs by Country
Table 19: Equine by Country
Table 20: Other Companion by Country
Table 21: Cattle by Country
Table 22: Poultry by Country
Table 23: Swine by Country
Table 24: Other Livestock by Country
Table 25: Instruments IVD by Country
Table 26: Reagents by Country
Table 27: Point of Care Complex by Country
Table 28: Point of Care Disposable by Country
Table 29: Instruments Imaging by Country
Table 30: Other Product by Country
Table 31: Laboratory by Country
Table 32: Vet Clinic by Country
Table 33: Academic/Research by Country
Table 34: Other Laboratory by Country
Table 35: Infectious Disease by Country
Table 36: Trauma by Country
Table 37: Kidney by Country
Table 38: Cancer by Country
Table 39: Heart by Country
Table 40: Other Disease by Country
Table 41: Veterinary Test menu & Price List

Table of Figures

Figure 1: Global Market Pareto Chart
Figure 2: Global Market by Assay Type - Base vs. Final
Figure 3: Global Market by Assay Type Base Year
Figure 4: Global Market by Assay Type End Year
Figure 5: Assay Type Share by Year
Figure 6: Assay Type Segments Growth
Figure 7: Global Market by Animal - Base vs. Final
Figure 8: Global Market by Animal Base Year
Figure 9: Global Market by Animal End Year
Figure 10: Animal Share by Year
Figure 11: Animal Segments Growth
Figure 12: Global Market by Product - Base vs. Final
Figure 13: Global Market by Product Base Year
Figure 14: Global Market by Product End Year
Figure 15: Product Share by Year
Figure 16: Product Segments Growth
Figure 17: Global Market by Place - Base vs. Final
Figure 18: Global Market by Place Base Year
Figure 19: Global Market by Place End Year
Figure 20: Place Share by Year
Figure 21: Place Segments Growth
Figure 22: Global Market by Application - Base vs. Final
Figure 23: Global Market by Application Base Year
Figure 24: Global Market by Application End Year
Figure 25: Application Share by Year
Figure 26: Application Segments Growth
Figure 27: Chemistry Growth
Figure 28: Microbiology Growth
Figure 29: Hematology Growth
Figure 30: Anatomic Pathology Growth
Figure 31: Molecular Diagnostics Growth
Figure 32: Esoteric Growth
Figure 33: Imaging Growth
Figure 34: Other Assay Type Growth
Figure 35: Cats Growth
Figure 36: Dogs Growth
Figure 37: Equine Growth
Figure 38: Other Companion Growth
Figure 39: Cattle Growth
Figure 40: Poultry Growth
Figure 41: Swine Growth
Figure 42: Other Livestock Growth
Figure 43: Instruments IVD Growth
Figure 44: Reagents Growth
Figure 45: Point of Care Complex Growth
Figure 46: Point of Care Disposable Growth
Figure 47: Instruments Imaging Growth
Figure 48: Other Product Growth
Figure 49: Laboratory Growth
Figure 50: Vet Clinic Growth
Figure 51: Academic/Research Growth
Figure 52: Other Laboratory Growth
Figure 53: Infectious Disease Growth
Figure 54: Trauma Growth
Figure 55: Kidney Growth
Figure 56: Cancer Growth
Figure 57: Heart Growth
Figure 58: Other Disease Growth