PUBLISHER: IDC | PRODUCT CODE: 1099233
PUBLISHER: IDC | PRODUCT CODE: 1099233
This IDC Market Perspective lays out the scope and structure of the European Intelligent Data and Analytics software marketplace, which is analyzed in IDC's Continuous Information Service (CIS) of the same name. It also identifies the key trends and dynamics in that marketplace and its submarkets. "The market for intelligent analytics and data technologies has been one of the most buoyant of all software markets over the past three decades or more," said Giovanni Cervellati, research manager, IDC Europe. "Digital-first businesses need to adopt a data-driven culture and update their approaches to decision making if they are to remain competitive in a dynamic and unpredictable global economy. They must harness the explosion of data with new cloud and analytics technologies."