Worldwide Customer Intelligence and Analytics Applications Software Forecast, 2022-2026: AI and CDPs Drive Growth to $55.6 Billion in 2026

This IDC study forecasts the worldwide customer intelligence and analytics applications software market for the 2022-2026 period."Success in digital-first business strategies is driving increased investment in AI and advanced analytics embedded in software applications including customer data platforms that improve customer experience in marketing, customer service, contact centers, sales, digital commerce, and other areas of customer interaction," said David Wallace, research director for Customer Intelligence and Analytics at IDC. "We expect the robust growth in this market to continue at an above-average level in the future, as digital interactions generate ever-increasing volumes of data to be analyzed in real time to deliver contextual awareness, emotional customer intelligence, and empathy at scale for customers of brands across industries."