Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and incumbents that fail to understand this opportunity risk being displaced."

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

• Value Optimization and Presentation
• Data Utilization and Analytics Availability
• Personalization Beyond "Dear <Name>"
• Automation and Simplification
• Functional Expansion Within (and Beyond) the Martech Stack
• Many-to-Many Integrated Ecosystems

Market Share

Who Shaped the Year

Market Context

• Category Evolution - Dawn of a New Segment
  • A Segment Within a Segment
• Broader Customer Experience Context
• Significant Market Developments
• Regional Concentration

Methodology

Market Definition

Related Research