PUBLISHER: IDC | PRODUCT CODE: 1166348
PUBLISHER: IDC | PRODUCT CODE: 1166348
This IDC PlanScape provides insights into building a distribution function for software-based digital innovation."The distribution of software-based digital products and services is much more complex than simply deciding between a direct or an indirect approach," says Erin Hichman, research manager, Digital Transformation Professional Services at IDC. "Determining the distribution method should not be the final step as part of software-based digital innovation effort, but rather should be integrated from the beginning."