U.S. Smart Earwear Market Shares, 2022: Apple Maintains Leadership

This IDC study discusses about the U.S. smart earwear market shares for 2022."The past two years have been extraordinarily strong for the hearables market, but 2022 saw a realization that demand has been met," says Ramon T. Llamas, research director with IDC's Wearables team. "With few new users getting smart earwear, the market has shifted from 'greenfield' to replacement opportunities. This is where brands should be aware of how consumers may want to look for the next best thing but also be conscientious of cost in today's challenging macroeconomic environment."