Worldwide Persuasive Content Management Applications Market Shares, 2022: Data-Driven Personalization in Customer Experiences

This IDC study contains market shares for the persuasive content management applications market for 2022 software revenue. It includes commentary on the growth of the market, emerging digital experience trends, and actionable advice for website software, digital asset management, video platform, product information management, digital adoption platforms, and content marketing technology suppliers."We saw continued growth in the persuasive content management applications market in 2022 due to enterprise investments in the cloud, developer support, and customer experience," said Marci Maddox, research vice president, Digital Experience Strategies at IDC. "Organizations are continuing to invest in ways to attract the customer across multiple experiences across a growing number of channels and devices."