Beyond Digital Transformation: What It Means to Be a Digital Business

Becoming a digital business is a multifaceted journey that impacts all areas of the organization. Organizations must embrace modernization and the digital business era to grow and thrive in the new Latin American and global economy. Enterprises must create multilayered strategies considering elements such as mindset and the skills gap, as well as the need to build strong trust, competitiveness, and resilience, among other components that must become part of the company's DNA. Global predictions infer specific actions to take toward achieving a digital business status, with revenue coming from digital initiatives and technology investments."The pursuit of digital business will continue unabated. Hence, it is imperative for Latin American leaders to capitalize on the inherent resilience that they have consistently demonstrated to evolve and transform their enterprises. The key is to attain the dynamism that comes with digitization and to place emphasis on being customer-centric. Take advantage of technologies such as analytics and machine learning to transform data into an efficiency-improving and revenue-generating asset," Pietro Delai, Director, Enterprise, Latin America Research.