Digital Life Series: The Smart Home Opportunity and the Role that European Telcos can Play

This IDC Market Perspective highlights the evolution of smart home business across Europe, providing an overview of technology evolution, adoption, and the adopting personas. It also provides a total addressable market for CSPs in terms of smart home device shipments and associated connectivity business. Lastly, it analyzes strategic alternatives to capture the opportunity in this space and provides recommendations to succeed in this domain. "The smart home business is an evolving market that is scaling up thanks to a wider customer base adopting such solutions. It is a challenging market due to fragmentation, but CSPs can leverage their commercial reach and scale to capture this opportunity," said Alejandro Cadenas, associate vice president of Telco Mobility Research, IDC EMEA. "Finding the right approach, partners, and differentiation will enable CSPs to succeed in the smart home domain."