IDC FutureScape: Worldwide Future of Trust 2024 Predictions

This IDC study presents IDC's top 10 predictions for the future of trust in 2024 and beyond."Research shows that trust is a requirement for individuals and organizations to share their personal and organizational data. And high-quality data is needed to create AI models that contribute high-quality insight. Trust precedes every step of a successful artificial intelligence journey." - Grace Trinidad, research director, Future of Trust

IDC FutureScape Figure

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers
• Predictions: Impact on Technology Buyers
  • Prediction 1: By 2024, 35% of G2000 Will Deploy GenAI on First-Party Data in Their SOCs for Detection and Response to Uplevel Analysts While Addressing Hallucinations, Bias, Privacy, and Reinforced Learning Concerns
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 2: Emergent and Illusive GenAI-Based Pretexting Will Drive 45% of Midsize and Large Organizations to Adopt Identity Detection and Response Solutions by 2026
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 3: By 2026, States Representing 20% of the U.S. Population Will Introduce Laws to Curtail and Manage the Use of Deepfake Technologies Such as AI-Generated Video, Voice, and Images That Use a Person's Likeness
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 4: By 2026, 30% of Organizations Will Utilize AI to Enhance Data Privacy Through Use of Data Anonymization, Encryption, Anomaly Detection, and Privacy-Preserving ML Techniques Like Differential Privacy
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 5: By the End of 2024, 80% of Large Organizations Will Have Extended Their DLP Deployments to GenAI Environments to Prevent Privacy Violations and Data Breaches
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 6: By 2024, 50% of G2000 Organizations Will Need to Demonstrate Compliant Digital Sovereignty Practices Aligned with Local Legislation on Data Processing, Storage, Classification, and Management
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 7: By 2026, 40% of Organizations Will Utilize AI-Enabled Risk and Compliance Solutions to Continuously Monitor Data in Real Time to Predict Noncompliance Internally or from Third-Party Associations
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 8: By 2027, 50% of Organizations Will Use Quantification Models to Attach a Dollar Figure to Cyber-Risks and Seek Vendors with Incident Response Data to Calculate Probability and Dollar Amounts
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 9: By 2026, 20% of Organizations Will Use a Proactive Cybersecurity Platform That Aggregates Risk Exposures to Score and Prioritize Cybersecurity Risk in Totality Instead of One Tool at a Time
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance
  • Prediction 10: By 2025, 75% G2000 Companies Will Have Implemented Review Boards for Management Oversight of Ethical and Responsible AI Use
    • Associated Drivers
    • IT Impact
    • Business Impact
    • Guidance

Advice for Technology Buyers

External Drivers: Detail

• AI Everywhere - Generative AI Takes the Spotlight
• The Drive to Automate - Maximizing Efficiency and New Opportunities
• Geopolitical Turbulence - Sovereignty Under Emerging Fragmentation
• Cybersecurity and Risk - Building Resilience Against Multiplying Threats
• Shifting Tech Regulatory Landscape - Navigating Risk and Opportunity
• Operationalization of ESG - Measuring and Implementing Sustainability

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• Related Research