Generative AI: Approaches for Competitive Advantage

This IDC Perspective highlights how business and technology leaders must strategize generative AI (GenAI) use case adoption and implementation approaches in a way that drives competitive advantage. It discusses the build and buy approaches along with the guidance for technology buyers."Organizations looking to drive competitive advantage through GenAI need to adopt a holistic approach by assessing their technology readiness across multiple areas from infrastructure to application layers. The path to success is unique and is a function of the organization's data maturity, building a robust data value chain leads to better value realization from GenAI. Organizations must adopt a mix of build or buy approaches depending on the identified set of use cases after assessing the ROI for a specific approach," says Deepika Giri, associate vice president, Data and AI, IDC Asia/Pacific.