Generative AI, the Industrial Metaverse, and Robotics Innovations at Rockwell Automation Fair 2023

This IDC Market Note looks into the announcements made at Automation Fair 2023. The Automation Fair 2023, hosted by Rockwell Automation, highlighted the company's advancements in artificial intelligence (AI) and its impact on future design, production collaboration, and automation developments. Rockwell plans to integrate AI into its legacy products, managed services, research and development, new product innovations, and internal applications. The company believes AI will revolutionize industrial automation by performing tasks and adapting in uncertain environments with minimal human intervention. Rockwell is also developing an industrial metaverse, in partnership with Microsoft, using virtual simulations, data architectures, cloud networks, extended reality technologies, and AI and machine learning algorithms. The company's acquisition of OTTO Motors, an autonomous mobile robot (AMR) production company, was another event highlight. Rockwell plans to integrate AMR technology into its offerings for smart routing of materials and operational logistics.