IDC PlanScape: Technology Diffusion Strategies to Accelerate Business Performance

This IDC PlanScape is intended to explain the concept and mechanisms of enterprise technology diffusion, identify key elements that must be part of diffusion strategies, and outline a strategy for increasing the speed and reach of technology diffusion while maintaining enterprise architectural integrity and appropriate risk profiles."Many CIOs have learned the hard way that banning or limiting the use of new technologies has limited success, and some further have realized that those actions stifle innovation and impact," says Marc Strohlein, adjunct research advisor with IDC's IT Executive Programs (IEP). "A better approach is to create technology diffusion strategies, processes, and scaffolding to speed technology uptake, with sufficient guardrails and safeguards to avoid undue risk."