IDC PlanScape: The Visual Commerce Platform

"In the digital world, immersive technologies are dramatically affecting the retail landscape. Today, the digital presence of retailers influences customer perceptions and decision making as much as in-store product layouts," said Sofia Poggi, research analyst at IDC Retail Insights. "Retailers should design digital spaces that resemble physical flagship stores to showcase brand identity and values and to present products with the same level of experience and details customers could get offline."