Tealium Announces New AI, Real-Time Personalization, Consent Orchestration, and Cloud Data Warehouse Partners

This IDC Market Note covers Tealium's product announcements on January 24, 2024."Tealium's announcement of new AudienceStream CDP capabilities including additional AI options, new data governance for customer consent, new real-time personalization enhancements, and a partner ecosystem for cloud data warehouse integrations shows that the firm is keeping up with the latest requirements from CDP buyers," said David Wallace, research director, Customer Data and Analytics, IDC. "This announcement shows that Tealium is rapidly evolving with the changes in the CX technology landscape and delivering more business value to its clients and prospects who can use new ways to improve business outcomes in the interactions with their customers."