Running a Digital Business in the AI Everywhere Era: An Enterprise Perspective

IDC Directions, Middle East, Turkiye, and Africa 2024 was held on February 1, 2024, in Dubai, UAE. The full-day event, which shed light on the AI trends shaping the region, featured presentations from senior IDC executives. The event closed with an end-user panel discussion. This IDC Market Note outlines the key highlights from this panel session. "The growing interest in GenAI will spur investments and create an appetite for AI-related infrastructure, software platforms, and services that support evolving use cases across organizations. As AI becomes pervasive over time, technology solution providers in the Middle East, Turkiye, and Africa region will need to adapt their portfolios and go-to-market strategies to attract customers. An industry-oriented solution delivery approach augmented by a collaborative partner ecosystem will also help solution providers create a complete solution set for customers and focus on more complex digital business initiatives." - Melih Murat, associate research director, Middle East, Turkiye, and Africa, IDC