AI Everywhere, All at Once: Three Lessons for Hospitality and Travel from NRF 2024

This IDC Perspective discusses the pervasive role of AI in the hospitality and travel industry, as observed at the NRF 2024. It highlights three key lessons drawing from major themes in the Oscar-winning movie, "Everything Everywhere All at Once," including addressing challenges across multiple dimensions and channels; fighting with empathy; and exploring infinite possible outcomes. The content emphasizes the importance of AI in driving digital transformation, enhancing customer experience, and improving operational efficiency. It also underscores the need for businesses to adapt to new technologies, manage data effectively, and balance automation with human touch."AI was indeed everywhere, all at once during the NRF 2024," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies. "The travel and hospitality industries are at a junction where powering a new era of technology and business will require the advanced intelligence of machines in order to thrive in a high-touch, highly personalized service environment and remain competitive."