GenAI Applications in Analytics: Mapping the Current Landscape of a Potential Game-Changer

Description

This IDC Perspective discusses the rise of generative AI (GenAI) applications in analytics and its potential to revolutionize various industries. It highlights the increasing adoption of GenAI by major tech companies such as Google, Facebook, and OpenAI as well as its impact on customer experience, automation, and intelligence. It also explores the competitive landscape of GenAI, its dominance in analytics, and its potential to transform data interpretation and communication. The research further delves into the specific applications of GenAI in business intelligence and data analytics, emphasizing its role in automating report generation, smart data discovery, predictive analytics, and personalized insights."In 2023, a new chapter of the digital business era started: AI everywhere. Generative AI promises to drastically reduce time and costs associated with automation and intelligence," said Giovanni Cervellati, research manager, IDC.

Product Code: EUR151417223

Executive Snapshot

Situation Overview

GenAI and Analytics
Vendor Profiles
- Tableau: Democratizing Data Accessibility
  - Tableau AI
  - Tableau Pulse
- AWS: More Security- and Privacy-Focused Alternative for Natural Language Analytics
- Qlik: Combining GenAI and Qlik to Drive Insights
- IBM: Focus on Security, Compliance, and Data Governance
  - Cognos Analytics and Planning Analytics: Easier to Use With GenAI
- Alteryx: Automation and Democratization Are Top Priorities
- SAS: Broad Range of Applications and Experimentations
- Domo: Analytics for Business Users With Generative AI
- Dataiku: GenAI-Ready
  - AI Code Assistance: Make Coding Easier
  - AI Explain: Understand and Explain Dataiku Flows
  - Google: GenAI Everywhere With Gemini
  - Gemini in Looker: Talk to Your Data
  - Gemini in BigQuery: Data Finding and Querying
  - BigQuery Studio: BigQuery and Vertex AI Together - More Collaboration and Data Democratization