Managed Public Cloud Services: Industry Benchmarks and Investment Directions

This IDC Market Perspective provides insight into 33 key industry benchmark metrics for managed SPs that compete in the managed public cloud services marketplace. Managed SPs can utilize these metrics to assess how well positioned they are against other managed SPs competing in the managed public cloud services market. Finally, this document provides IDC's essential guidance to assist managed service providers in making the optimal set of investments to ensure competitive advantage."Industry benchmarks on how clients are using managed public cloud services can provide a gauge by which managed SPs can adjust their business models to ensure success," says David Tapper, program vice president, Outsourcing and Managed Cloud Services at IDC. "Critical areas of investment for managed SPs to optimize market opportunities for managed public cloud services include emphasizing innovation, implementing a holistic governance structure, utilizing matrix management, building the right organizational structure, and pursuing new markets."