Evaluating Energy Consumption of AI and GenAI Workloads in Datacenters: What Does the Future Hold?

This IDC Market Perspective explores the energy consumption of AI and GenAI workloads in datacenters, discusses factors leading to increasing energy use, and talks about how AI and GenAI can potentially be used to bring energy savings to datacenters. The rapid uptake of GenAI is driving investments in supporting IT infrastructure, leading to growing demand for power capacity and energy consumption in datacenters."By continued investments into custom silicon, renewable energy, innovative technologies, and ethical business practices, datacenter operators will be able to position themselves as leaders in sustainable AI and GenAI development. This will not only bring environmental benefits but also resonate with enterprises' strategies to reduce their carbon footprint and improve their datacenter operations," said Olga Yashkova, research manager, Emerging Workloads, Stacks, and Deployment Practice at IDC.