EMEA Expansion of IBM Software Resell Program on AWS Marketplace Gives Customers Greater Flexibility

This IDC Market Note explores the expansion of a partnership between IBM and AWS to enable IBM channel partners to resell IBM software on the AWS Marketplace. The partnership signals the growing importance of cloud marketplaces as a route to market for customers and ISV organizations as well as how partners can continue to serve customers through this new motion.

Executive Snapshot

In This Market Note

IDC's Point of View

• EMEA Expansion of IBM Software Resell Program on AWS Marketplace
• Growing Importance of Cloud Marketplaces as a Route to Market for Customers, Partners, and ISVs

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• Synopsis