Qualtrics 2024 X4 Summit: AI as a Strategic Focus and Building a Connected, Actionable Experience Insights Layer

This IDC Market Perspective discusses the Qualtrics 2024 X4 Summit, where the strategic focus on AI and the introduction of new product suites aimed at enhancing customer, employee, and strategic experiences was highlighted. Key AI features such as Qualtrics Assist, conversational feedback, and intelligent summaries promise to revolutionize experience management by providing deeper insights and actionable recommendations. The event underscored Qualtrics' commitment to being a leader in experience management, leveraging AI to enrich customer and employee interactions and drive business outcomes."Qualtrics' AI-driven transformation at X4 Summit redefines experience management, setting a new benchmark for actionable insights." - Lou Reinemann, research director, Voice of the Customer and Customer Success at IDC"Embedding AI at the core, Qualtrics elevates customer and employee experiences, showcasing the future of strategic engagement." - Sudhir Rajagopal, research director, Future of Customer Experience at IDC