European Collaborative Applications Market Shares, 2023: Vendors that Shaped 2023

"In 2023, collaborative applications saw a significant shift from being a solution that facilitates communication and collaboration to a platform that can drive employee experience, with vendors significantly invested in AI to accomplish the goal," said Graham Fruin, senior research analyst, European Unified Communications and Collaboration, IDC

IDC Market Share Figure

Executive Summary

Advice for Technology Suppliers

• Prioritize Ethical, Secure, and Actionable AI Implementations
• Explore Partnerships for European Expansion
• Improve Integrations with Mobile Apps for Modern Working
• Give More Focus to Frontline Workers
• Make Training and Adoption a Core Part of Solutions

Market Share

Who Shaped the Year

• Microsoft Comes Under Pressure But Dominates the Market
• Google Is Gaining Market Share
• Zoom Is Evolving Beyond Videoconferencing Solutions
• Cisco Is Taking a Holistic Approach to Collaboration

Market Context

• Significant Market Developments
  • From Communications and Collaboration to Work Engagement Solutions
  • AI-Infused Collaboration Platforms Are Empowering Workers and Driving Productivity
• UC Is Becoming a Holistic Solution
• Mobile Penetration Is Growing Within the Workforce

Methodology

Market Definition

• Collaboration Applications
• Conferencing and Virtual Events Applications
• Email Applications
• Enterprise Community Applications
• Team-Collaborative Applications

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