IDC PlanScape: B2B Marketplaces for Manufacturers

This IDC PlanScape highlights the growing importance of B2B marketplaces for manufacturers. It underscores their potential in streamlining the sales process and improving the buyer experience."B2B marketplaces are increasingly becoming essential components of manufacturers' sales strategies. The benefits are significant, including improved sales efficiency, access to qualified buyers and sellers, and enhanced data-driven decision-making," said Mark Casidsid, senior research analyst at IDC Manufacturing Insights.