PUBLISHER: IDC | PRODUCT CODE: 1568374
PUBLISHER: IDC | PRODUCT CODE: 1568374
This IDC Market Perspective highlights the announcements at Salesforce's Dreamforce, held in San Francisco, California, from September 17 to 19, 2024. The event was well attended with 45,000+ onsite. "Salesforce is striving to maintain its leadership roles in CRM technology innovation and specifically in AI as demonstrated by the launch of Agentforce at Dreamforce," according to Alan Webber, program vice president, Digital Platforms at IDC. "It is important to understand that AI and agents touch a number of applications and use cases, but that we are still very early in going down this road."