What We Saw: U.S. Consumer and Office Print Activity, 4Q24

This IDC Market Perspective provides an update on office and consumer printer shipment activity in the fourth quarter of 2024 for the United States."Printer and MFP shipments underperformed expectations in 4Q24, as economic uncertainty dampened consumer and enterprise enthusiasm, causing fourth-quarter shipments to diverge from typical seasonal patterns, coming in softer than the third quarter. Uncertainty around economic factors such as interest rates, inflation, tariffs, and an increased risk of a recession is expected to cause continued volatility in the market, likely suppressing demand through at least the first half of 2025." - Geoffrey Wilbur, research manager, Imaging, Printing, and Document Solutions at IDC