SAS Insight 2025: Accelerating AI Innovations to Drive Productivity, Performance, and Value

This IDC Market Note focuses on key takeaways from the SAS Insight 2025 industry analyst conference, held from February 26 to 28. SAS highlighted its 2025 strategy, corporate initiatives, and road map to position itself as the most trustworthy data and AI partner. The company further advanced SAS Viya offerings as its primary vehicle for data, AI/GenAI, MLOps, and decisioning capabilities while encouraging migration from SAS 9. To drive future growth, SAS is significantly expanding its global and regional partner ecosystem, streamlining product offerings, and has established a customer success organization for new logos, cross-sell/upsell opportunities, and move to SAS Viya. Key technology innovations include SAS Data Maker for synthetic data generation, lightweight industry-specific SAS Models, and the new GenAI-powered SAS Data Mapper for streamlined data preparation. SAS continues to enhance its industry solutions portfolio with advances in Customer Intelligence 360, fraud detection, risk management, and IoT analytics designed to address specific vertical challenges.