PUBLISHER: IDC | PRODUCT CODE: 1718498
PUBLISHER: IDC | PRODUCT CODE: 1718498
NAB 2025 Insights and Observations
This IDC Perspective details NAB 2025 insights and observations. NAB 2025 showcased the media industry's adaptation to technological advancements in cloud services, AI, and data analytics amid financial pressures. Key insights included the shift from siloed operations to unified distribution strategies, the maturity of AI adoption in media companies, and innovative solutions from the vendors highlighted within this document. The event highlighted the importance of integrating AI and cloud technologies to enhance content creation, distribution, and monetization, ensuring media companies remain competitive in a rapidly evolving landscape."Media companies must unify distribution strategies to thrive in a fragmented market, balancing innovation with cost management and quality content creation," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, "In addition, they must embrace advanced GenAI, AI agents, and agentic AI technologies throughout their business cycle to drive the flywheel effect allowing them to hit financial objectives."
Executive Snapshot
Situation Overview
- Media Industry Insights and Observations
- Market and Technology Trends
- The International Trade Association for Broadcast & Media Technology
- Impressive Vendor Highlights
- Adobe
- New Content Supply Chain Innovations
- New Offerings Driving Unified Customer Experiences
- Partnership and Ecosystem Expansion News
- Akta Technologies
- The Content Platform That Automates Workflow
- Amagi
- New United States-Based NOC Operations Expansion
- Amazon Web Services and Amazon Ads
- Amazon Ads Complete TV Introduced in Time for NAB 2025
- Arc XP
- Comcast Technology Solutions
- Comcast Technology Solutions Launches Comcast Media360 to Streamline Video Operations for Broadcasters and Content Providers
- Key Services within Comcast Media360
- Dalet
- Fluency
- Features
- Benefits
- Frequency
- Harmonic
- HighField AI
- IMAX Streaming
- LTN
- Mediagenix
- Maximizing Monetization Opportunities and Operational Efficiency
- FAST and Linear Scheduling - Up to 80% Faster
- Maximizing Monetization Opportunities and Operational Efficiency
- Operative
- Presidio
- Storj
- Vubiquity
- Key Features
- MetaVU and AssetVU Enhancements
- Unifying Metadata and Asset Management
- MetaVU Enhancements
- AssetVU Enhancements
- Adobe
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- Related Research
- Synopsis
