Experience-Driven Commerce: Why Personalization Matters in the B2B Buying Journey

This IDC Perspective analyzes the growing relevance of data-driven personalization in B2B buying journeys enabling organizations to shift from transactional selling to experience-driven partnerships. It explores how AI-powered and integrated systems can enable organizations to deliver relevant and context-based experiences throughout the buying journey. It highlights the key trends, main use cases, and benefits of personalization as well as the challenges to address for successful strategies for personalization in B2B digital commerce. "B2B buyers increasingly expect digital commerce experiences that are tailored and relevant to their unique needs at every stage of their buying journey. By leveraging AI and the wealth of data they have, organizations can deliver personalized experiences at scale, driving efficiency and customer loyalty," said Mark Casidsid, senior research analyst, Worldwide Digital Commerce.