Katun's European Arivia Print Hardware Strategy

This IDC Market Note presents a summary of Katun's European strategy for its Arivia hardware brand in Europe. The vendor gave IDC an update to its European operations and explained how it envisages growth in the forthcoming years.

Executive Snapshot

In This Market Note

• Brief Background
• The New Entrant
• Strategy
• Pricing and Total Cost of Ownership (TCO)
• Servicing and Maintenance
• Third-Party solutions
• Katalyst Dealer Program
  • Print It, Plant It Program
  • The Long-Term Future

IDC's Point of View

Learn More

• Related Research
• Synopsis