Worldwide Smartphone Forecast Update, 2025-2029: CY 2Q25

This IDC study provides our updated 2025-2028 forecast for the smartphone market."2025 is a year of retrenchment for the worldwide smartphone market," said Ramon T. Llamas, research director with IDC's Mobile Phones team. "Ongoing political and economic developments have caused us to take our forecast down. However, this is still less than 2% each year and we still maintain our overall upward trajectory after 2025."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

• Forecast by Operating System
  • Android
  • HarmonyOS NEXT
  • iOS
• Forecast by Region
• Smartphone ASP Forecast

Market Context

• Drivers and Inhibitors
  • Drivers
    • 5G Handsets
    • Screen Sizes
  • Inhibitors
    • Replacement Cycle
    • Inflation
• Significant Market Developments
• Changes from Prior Forecast

Market Definition

• Smartphone

Methodology

• Primary Data Sources
• Secondary Sources
• IDC's Worldwide Quarterly Mobile Phone Tracker

Related Research