Pricing Complexity in B2B Digital Commerce: Key Trends and Improvement Opportunities

This IDC Perspective examines the multifaceted challenges of pricing complexity in B2B digital commerce, analyzing its key drivers, business impacts, and the evolving technology landscape. This report provides explores current and emerging pricing management approaches, including AI-driven solutions, and offers actionable recommendations for technology buyers to optimize pricing approaches and drive business value in their B2B digital commerce initiatives."The convergence of complex agreements, mass customization, fragmented data, and shifting buyer expectations makes pricing in B2B digital commerce uniquely challenging. To stay competitive, organizations must prioritize robust pricing management supported by AI-driven solutions to drive operational efficiency, improve profitability, and adapt to evolving buyer expectations," said Mark Casidsid, senior research analyst, Worldwide Digital Commerce at IDC.