Strategic Opportunities for PIM/PXM, DAM, and CMS/DXP Vendors in the Era of Agentic Discovery

This IDC Market Note discusses how vendors in digital experience and product data management currently face an inflection point as generative AI redefines how product information is discovered, interpreted, and acted upon in platforms like ChatGPT, Gemini, and Perplexity. The migration from traditional SEO and SEM to Answer Engine Optimization (AEO) introduces new requirements for structured data, semantic context, and real-time response that challenge conventional separation between back-end product data management and front-end content orchestration. Success will depend on tight orchestration across systems, with the end goal of making product information not just visible but contextually relevant and agent ready.