BCG EDGE 2025 in Vienna - Navigating Disruption, Innovation, and the Future of Global Trade

This IDC Perspective discusses the BCG EDGE 2025 event in Vienna that showed the depth and breadth of BCG's capabilities while highlighting the urgent need for Europe to adapt to geopolitical and technological disruptions in global trade. Key themes included strategic collaboration to bridge the tech gap with the United States, AI integration for competitive advantage, and sustainability as a growth imperative. The event emphasized cross-border partnerships, innovation ecosystems, and circular business models to foster resilience and capture new markets, urging European leaders to balance growth with environmental responsibility and strategic autonomy."BCG EDGE provided a viewpoint into how Europe's tech renaissance hinges on strategic collaboration, policy reform, and embracing AI for resilience amid global trade disruptions and sustainability challenges. Time spent with BCG Partners, topic owners, and tool partners in the EDGE conference cemented the feeling that BCG continuously informs its approach with insight, solid data, strategy, and curiosity to test out its assumptions." - Bill Latshaw, research director, Worldwide Business Consulting Services, IDC