AI Text Generation Solutions for SMB Marketers

This IDC Perspective discusses how, for SMB marketing teams, AI text generation tools unlock faster, more scalable, and cost-effective content creation - crucial for competing with limited resources. These tools help small teams produce high-quality, on-brand content quickly, enabling faster campaign launches and more agile responses to changing market conditions. By automating much of the writing process, SMBs can maintain a steady flow of content across multiple channels without stretching their staff too thin. In addition, many AI solutions support multi-language and regional customization, helping SMBs create relevant, timely campaigns that resonate with diverse audiences."Generative AI is transforming how SMBs approach content - but success takes more than just plugging into a consumer tool. To truly scale high-quality, brand-aligned marketing, small businesses need purpose-built solutions that fit their workflows, voice, and goals. This isn't just a shortcut - it's a strategic shift in how content gets created, personalized, and measured." - Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC