Navigating an Evolving Partnering Context: Insights from IDC's 2Q25 Partner Advisory Board Session

This IDC Market Note summarizes key themes and insights from the 2Q25 session of IDC's U.K. Partner Advisory Board. Anonymized quotes capture partner sentiment and provide relevant context into what shapes the strategic environment and thinking across the broader partner community.

Executive Snapshot

In This Market Note

IDC's Point of View

• Partners Are Responding to an Evolving Customer Landscape
  • Growing Focus on Transformation and Innovation Puts a Premium on ROI and the Business Case
  • Partners Must Contend with a Greater Focus on Cost Control and More Complex Decision-Making
• Ongoing Shifts in Vendor Dynamics
  • Partners Are Prioritizing Strategic Vendor Relationships
  • Increasingly Transactional Relations Constrain Direct Engagement

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• Synopsis