Insights from the 2025 AWS Retail & Consumer Goods Symposium: London

This IDC Market Note summarizes key takeaways from the 2025 AWS Retail & Consumer Goods Symposium, held in London. The event highlighted how generative AI, composable commerce architectures, and data-driven personalization are reshaping retail transformation strategies. Retailers prioritizing these integrated approaches will achieve competitive differentiation through autonomous operational processes, modular platform agility, and hyper-personalized customer experiences that balance efficiency with individualized service delivery.