PUBLISHER: IDC | PRODUCT CODE: 1787821
PUBLISHER: IDC | PRODUCT CODE: 1787821
IDC's Worldwide Consumer Market Model Taxonomy, 1H25
This IDC study presents IDC's taxonomy of the Consumer Market Model. This taxonomy establishes the foundation for the worldwide Consumer Market Model as it delivers definitions of the model in relation to users, buyers, and ecommerce spending. In addition, it addresses the changes that have occurred throughout each release."The worldwide Consumer Market Model taxonomy is a critical resource for understanding the structure and evolution of the model," says Kelly Brown, research manager for IDC's Consumer Markets. "This document provides users with clear definitions for each line item, enabling businesses to more effectively leverage the model for digital strategy, market analysis, and online growth. It's an indispensable tool for any company navigating the global consumer landscape."
IDC's Worldwide Consumer Market Model Taxonomy
Consumer Market Model Taxonomy Changes for 1H25
Definitions
- Socioeconomic Profile
- Population
- Population Age of 15-64
- Households
- Unemployment Rate
- Nominal GDP (in $B)
- Per Capita GDP
- Consumer Price Index
- Internet Users
- Total Number of Internet Users
- % of Population Using the Internet
- Internet Users by Device Type
- Desktop PC
- Smartphone
- Tablet
- Feature Phone
- Laptop PC
- Smart TV
- Game Consoles
- Wearables
- Internet Users by Access Mode
- By Access Profile
- Mobile-Only Users
- Non-Mobile and Mobile Users
- Non-Mobile-Only Users
- Aggregated User Numbers
- Mobile Users
- Non-Mobile Users
- By Access Profile
- Home Internet Access
- Households with Internet Access
- % of Household Internet Penetration
- Individuals with Internet Access
- Devices Used to Access the Internet
- Mobile Devices
- Non-Mobile Devices
- Total Number of Devices
- Hours Spent Online
- Total
- Users
- Hours per Month per User
- Total Hours per Month
- Mobile Devices
- Users
- Hours per Month per User
- Total Hours per Month
- Non-Mobile Devices
- Users
- Hours per Month per User
- Total Hours per Month
- Total
- Internet User Online Activities
- Number of All Users
- Mobile Internet Users
- Non-Mobile Internet Users
- Internet Buyers
- Number of Buyers
- % of All Internet Users Buying Products
- Mobile Internet Buyers
- % of Mobile Internet Users Buying Products
- Non-Mobile Internet Buyers
- % of Non-Mobile Internet Users Buying Products
- Mobile Buyers of Online Activities
- Non-Mobile Buyers of Online Activities
- B2C eCommerce Spending
- Total B2C eCommerce Spending
- Spending per Buyer
- Total B2C eCommerce via Mobile Devices
- Spending per Mobile Buyer
- Total B2C eCommerce via Non-Mobile Devices
- Spending per Non-Mobile Buyer
- Total Amount Spent on Online Activities
- Mobile Amount Spent on Online Activities
- Non-Mobile Amount Spent on Online Activities
- CMM Online Activities, Internet Buyers, and eCommerce Spending Definitions
- Apps & Software Downloads
- Backup in Cloud
- Banking
- Broad Online Learning
- Career Development
- Learning/Education Tools
- Dating
- eBooks Downloads
- Games
- Messaging
- Maps
- Digital Music Sales
- Music Streaming/Subscriptions
- News
- Social Media
- Video Communication
- Video Sales/Rentals
- Video Streaming/Subscriptions
- Car Share
- Equipment Rental
- Peer-to-Peer Accommodation
- Peer-to-Peer Lending
- Peer-to-Peer Marketplaces
- Ride Sharing
- Job Hunting and Recruiting Services
- Consumer File Sharing
- AR/VR Services
- Telehealth
- Online Fitness Services
- Sleep Monitoring/Tech Services
- Smart Home Services
- Podcasts
- Digital Finance
- Data Privacy
- Micromobility
- Independent Content Subscriptions
- Generative AI
- Home Task Services
- Books
- Music
- Podcasts
- Computer Hardware
- PC, Mobile, Wearables, Tablet, & AR/VR Accessories
- Appliances
- Smart TVs
- Tablets
- Mobile Phones
- Video Game Consoles
- AR/VR Devices
- Smart Home Devices
- Wearables
- Automobiles
- Auto Parts
- Furniture
- Home Furnishings
- Home Repair & Building Materials
- Agriculture & Gardening Materials
- Beer, Wine, & Liquor
- Groceries
- Personal Care
- Pharmaceuticals
- Jewelry & Watches
- Men's Clothing
- Shoes
- Women's Clothing
- Clothing Accessories
- Children's Clothing
- Art
- Antiques
- Collectibles & Hobbies
- Office Supplies
- Sporting Goods
- Tickets & Entertainment
- Toys
- Travel
- Exercise Equipment
- Home Healthcare Devices
- Pet Supplies
Learn More
- Related Research
- Synopsis
