PUBLISHER: IDC | PRODUCT CODE: 1800371
PUBLISHER: IDC | PRODUCT CODE: 1800371
This IDC Market Note explores Safaricom's recent announcement of a $500 million investment in AI over the next three years. It also highlights how the company is positioning itself as key enabler of digital transformation. AI (including GenAI) could potentially redefine how Safaricom serves and interacts with customers.