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PUBLISHER: IDC | PRODUCT CODE: 1823161
PUBLISHER: IDC | PRODUCT CODE: 1823161
IDC PlanScape: Partner Relationship Management
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PAGES: 8 Pages
DELIVERY TIME: 1-2 business days
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Technology buyers should prioritize open platforms that integrate seamlessly with CRM, revenue management, marketing, and analytics systems, enabling interoperability and data unification. Equally important are strong change management frameworks, cross-functional collaboration, and continuous partner engagement initiatives to realize measurable improvements in partner productivity, revenue optimization, and channel growth.
IDC PlanScape Figure
Executive Summary
Why is PARTNER RELATIONSHIP MANAGEMENT Important?
What ARE PARTNER RELATIONSHIP MANAGEMENT PLATFORMS?
Who are the Key Stakeholders?
How Can My Organization Take Advantage of PARTNER RELATIONSHIP MANAGEMENT PLATFORMS?
Advice for Technology Buyers
Related Research
Product Code: US53374926
IDC PlanScape Figure
Executive Summary
Why is PARTNER RELATIONSHIP MANAGEMENT Important?
What ARE PARTNER RELATIONSHIP MANAGEMENT PLATFORMS?
Who are the Key Stakeholders?
How Can My Organization Take Advantage of PARTNER RELATIONSHIP MANAGEMENT PLATFORMS?
Advice for Technology Buyers
Related Research
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